FADEL, along with our business partner IBM, will present The Future of Publishing: The Insight-Driven Organization organization session at Tools of Change Frankfurt 2012. The event brings together the best and the brightest in global publishing and technology community for a full day of intriguing keynotes, sessions, and networking.
Date: October 9, 2012 (full day conference)
IBM session: 11:20 am (45 Min)
Location: Frankfurt Marriott Hotel (Hamburger Allee 2), Frankfurt
This 45 minutes session will be jointly presented by Greg Pizzuti (WW Sales Leader, SWG, Media industry) and Tarek Fadel (CEO, Fadel Partners). It will cover & address the following key challenges facing publishers:
- Why today’s publishers must become insight-driven organizations
- How to improve customer attraction and retention using customer insight, digital marketing, and predictive analytics
- How to manage intellectual property (IP) and licensing contracts, rights usage & royalty processing
For more information or to attend, please contact us at .