The IBC2012 Conference, in Amsterdam, attracted the industry’s most influential and authoritative speakers. The 6-day program was packed with headline-grabbing keynotes, master classes, revered technical papers and posters, Q&A’s, panel discussions and more. Representatives of Microsoft, IBM, The Walt Disney Studios, Oracle. Facebook, Sony, the BBC, Google and the European Commission were amongst some of the major corporations represented. FADEL, participating at the IBM booth, was there to discuss how integrated Contracts and Rights Management solutions can tremendously benefit Media and Entertainment firms and reduce their contractual risks.