Session Title: (TMD-6927A) Leverage Intellectual Property Management & Business Modeling to Grow License Revenue of your Digital Assets
Date/Time: Wed Oct 29 ( 4:30 p.m. – 5:45 p.m. )
Location: South Pacific A
Description: In this business leadership session, learn how to manage your contracts, rights, royalties, and licensing to maximize profits, by using business modeling tools. Join Revelwood and FADEL, two IBM Business Partners, as they discuss how Hollywood studios, publishing firms, and major sports brands grow their businesses through new revenue growth ideas… that you can take back to your company. Each day, consumers are exposed to music, digital news, video, or brand positioning. Leveraging performance rights and increasing licensing revenues is usually not optimized as well as it can be. How optimized is your organization?