COMPANY TO DEBUT SOLUTION IN CONJUNCTION WITH NEW “WHAT’S INSIDE?” MARKETING CAMPAIGN
New York, NY – May 5, 2015 – FADEL, a leading provider of enterprise-class intellectual property rights and royalty management software, has announced it will officially launch its new cloud-based Asset Rights Clearance (ARC) product solution at the Digital Asset Management (DAM) NY Conference on May 7. In addition to unveiling ARC, the company will also debut its new marketing campaign, “What’s Inside? Unlock the Potential,” as an education-based push surrounding the importance of understanding and monetizing intellectual property (IP).
With a keen recognition of the complexities companies face with tracking the availability, terms, usage, and compliance of IP asset rights, FADEL created ARC to enhance and improve collaboration, communication, and workflow efficiency for end users. The solution automates asset rights clearance in real-time, allowing users to upload their digital asset information into the Cloud and run queries and analytics simultaneously against specific rights data sets. With this real-time automation, users benefit from accelerated asset discovery and clearance, reduced overhead costs, and mitigation of potential clearance risks resulting in a faster digital product production cycle.
“The current landscape of the asset rights clearance process is very convoluted, from the manual and costly effort it takes to find and clear asset rights, to the amount of time it takes to search across multiple digital asset and content management systems, to keeping tabs on the compliance risks that go along with unauthorized usage,” said Tarek Fadel (@FadelTarek), Founder and CEO of FADEL. “Our ARC solution is a first-of-its-kind product offering that completely streamlines the process within one single Cloud-based solution. The product enables business users to quickly and easily use desired digital assets to innovate and create new digital products while providing the organization the confidence it needs to ensure that compliance is being met. Additionally the product includes a set of publicly available Web services so that digital content and distribution systems, as well as federated search platforms, can connect to ARC and clear digital asset usage in real-time.”
At the Conference, Tarek Fadel is participating in the “Turning Content into Cash” panel at 11:30am on May 7. FADEL will also host the “TECHLAB: Asset Rights Clearance – an Important Next Step in the DAM Lifecycle” session at 1:20pm, where the company will demonstrate the new ARC solution.
For more information, visit FADEL at Booth #20 at the DAM NY Conference, May 7-8, 2015 at the New York Hilton Midtown.
FADEL is a provider of enterprise-class Intellectual Property Rights and Royalty Management software for Media, Entertainment, Publishing and High Tech. Built on a robust and adaptable architecture, FADEL Intellectual Property Management (IPM) Suite has been recognized for its end-to-end capabilities across the IP licensing lifecycle – from negotiation to payment. The trusted authority for the tracking and monetization of intellectual property usage, FADEL enables businesses to verify, capture and manage rights and royalties for their IP assets through its portfolio of software and expert services. Founded in 2003, FADEL is headquartered in Rye, New York, and also operates offices in New York City, Los Angeles, London, and Lebanon. For more information, visit www.fadel.com.