Date: May 5-6, 2016
Location: New York Hilton Midtown
FADEL will be attending DAM NY this year with a booth presence, panel session, and TechLab Presentation.
FADEL VP of Product Management Gregg Guest will lead the TechLab Presentation: Brand Rights Management: Is your brand protected and are your assets cleared for use? during the Day 2 lunch break from 1:15 – 1:45pm
Description: When managing your brand or the brand of your clients it is essential to not only create a compelling narrative with the right assets but also to ensure those assets are cleared for use so that your brand is protected. The proliferation of digital media content and the increasing complexity of tracking these digital assets across multiple formats, platforms, and geographies makes this challenging. Many organizations have adopted DAMs to manage the creation and distribution of their digital assets, however the next critical challenge is to protect your digital IP (video, music, etc.), gain visibility on its usage, and further monetize its potential. This TechLab presentation will detail the key steps you can take and demonstrate a solution to extend your DAM with an effective Rights Management and Clearance strategy in order to protect your brand, mitigate risk of litigation, improve time-to-market and increase the productivity of your creative teams.
FADEL CEO Tarek Fadel will be a panelist for the discussion: Content Monetization: Rights Management for Content Companies, Friday, May 6, 2:20-3:50pm. Tarek joins Atul Pawar, VP of Business Systems, Macmillan Learning and Jeff Schneider, Business and Legal Affairs, National Geographic Partners on the panel.
Description: If your company makes money from content, digital asset management must be accompanied with appropriate rights and royalty management. Some content companies have already implemented sophisticated rights management systems and others have made do with Excel spreadsheets and out-of-date Access databases. This panel discussion will fill you in on what the cutting edge content companies are doing to monetize content around the world, on all devices, in all channels, using rights metadata, business logic, and analytics to optimize the return on investment in content assets such as movies, TV shows, books, magazines, music, and photographs. Proper rights management can be a major differentiator in a content ecosystem that demands speed, flexibility, and insight. This is a work in progress for just about every company, but some have figured it out more than others. Join us for an essential update on what you need to know about rights in today’s fast changing content business.
About DAM NY
DAM NY’s audience draws from a wide range of industries, including: manufacturing, distribution services, film, broadcast, media and finance, business to business and business to consumer, commercial and not-for-profit, and some of the best known brands in the world. Libraries, museums and universities are also a growing part of the community for whom DAM has become increasingly important.