The creative asset management delivery platform Adstream announced a strategic partnership with FADEL, a provider of cloud-based intellectual property management software. Under the deal, Adstream will integrate FADEL’s cloud-based Asset Rights Clearance (ARC) solution into its platform. Adstream says the integration will extend its capability to manage rights for digital content on a global basis.
“The marketing and content landscape is changing rapidly as consumers diversify to more channels, this is significantly increasing complexity for brands and agencies,” Adstream CEO Gerry Sutton told Cynopsis Digital. “An essential part of creative content management within this more complicated landscape is being able to navigate each asset’s IP rights. Partnering with FADEL makes it possible for our users to identify and clear complex content rights in a single workflow, increasing speed-to-market for ad campaigns while also saving time and reducing costs.”