MarTech.Zone Breaking News: Rights Cloud by FADEL

RIGHTS CLOUD: AUTOMATE CONTENT RIGHTS CLEARANCE IN REAL TIME

By: Douglas Karr

­Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion.

It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed!

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