Chipotle’s $2.2 billion lawsuit: 5 ways you can avoid the risk of asset rights litigation

In January 2017, a California woman filed a lawsuit against Chipotle Mexican Grill, its founder and CEO Steve Ells, and photographer Steve Adams in the amount of $2,237,633,000 for unauthorized use of her image in their advertising.

If you use owned content like photos, videos and music in print ads, on a website and for the spiraling array of social platforms to market your brand or service, you have to be mindful that you are using content that is properly licensed.

This article by Tarek Fadel details five things you can do to protect yourself against such a lawsuit for unauthorized use of intellectual property (IP). Read more.

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