When: December 7, 2017, 9:00 a.m. to 2:30 p.m.
The Production Management Committee helps members optimize their investments in advertising production and keeps members up to date on new technologies and resources. FADEL and Merck will team together to present a session on Rights Management.
Session Name: The Rising Need for Rights Management for Advertisers
Time: 1:00 – 2:00PM
Description: As an advertiser and brand steward, you are more than likely concerned with promoting a positive brand image, not compromising brand equity—and definitely not putting a brand at risk with a lawsuit. As content proliferates and new channels emerge, there are increasing limitations on how you can use, where you can use and when you can use content. With greater complexity, less control and financial pressure how do you continue to deliver innovative quality work in an ever-changing business climate? In this session, Theresa Daigle, associate director, global marketing systems at Merck & Co. Inc., and Tarek Fadel, founder and CEO at FADEL, will present on the importance of talent and content rights management in the advertising space. The companies will discuss innovative ideas and best practice rights management strategies to help combat our shared industry challenges around compliance, production delays, unexpected costs, and a lack of transparency.
- Theresa Daigle, Associate Director, Global Marketing Systems – Merck & Co. Inc.
- Tarek Fadel, Founder and CEO – FADEL