Author Archives: Shai Sober

Shai Sober
Shai Sober is a Business Development Executive for the FADEL team and works to identify trends and changes in the content licensing, advertising and marketing spaces. He is responsible for introducing prospective clients to the FADEL platforms and for collaborating strategies with FADEL partners. Prior to joining FADEL, Shai worked in financial services PR, as a paralegal, and in historical document analysis. He graduated the University of Maryland in 2013 with a Bachelor of Arts in Military and Diplomatic History.

Tools to Support the Rise of In-House Agencies

For much of their history, advertising and marketing agencies have served as the creative minds and mouth-pieces for the brands, as well as their eyes and ears into consumer thinking. Brands relied on their agencies for full ad content creation, … Continue reading

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