Blog Archives : Advertising

Delivering a “Rights-Approved” Healthy Message

Big Giants in the food industry, such as Kraft Heinz Co., Campbell Soup Co., J.M. Smucker Co., and Nestle, are under pressure in the US to react to a consumer shift towards buying healthier meals and snacks, as reported in … Continue reading

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The Rising Need for Rights Management for Advertisers

FADEL and Merck recently presented at the ANA Production Management Committee Meeting on the importance of talent and content rights management in the Advertising space and stressed on the rising needs of Rights Management for Advertisers. ANA members can visit … Continue reading

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Tools to Support the Rise of In-House Agencies

For much of their history, advertising and marketing agencies have served as the creative minds and mouth-pieces for the brands, as well as their eyes and ears into consumer thinking. Brands relied on their agencies for full ad content creation, … Continue reading

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Chipotle’s $2.2 billion lawsuit: 5 ways you can avoid the risk of asset rights litigation

This article by Tarek Fadel was featured in The Business Journals, focused on bringing local business news to business leaders. You can read the article here and below: In January 2017, a California woman filed a lawsuit against Chipotle Mexican … Continue reading

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6 Ways Advertisers Are Spilling Money with Manual Rights Management

As rights usage terms become more and more complex and the volume of licensed content grows, maintaining manual processes is becoming increasingly expensive for organizations. Competition is intense, and top advertisers are realizing that efficiencies in rights management can help … Continue reading

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4 Reasons Why Rights Management is a Must for Advertisers

As an advertiser, you are a steward of your brand. That entails a lot of things—promoting a positive brand image, not compromising brand equity—and definitely not putting a brand at risk for a lawsuit. The cautionary tales of the $8.9 … Continue reading

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