Blog Archives : Advertising

6 Ways Advertisers Are Spilling Money with Manual Rights Management

As rights usage terms become more and more complex and the volume of licensed content grows, maintaining manual processes is becoming increasingly expensive for organizations. Competition is intense, and top advertisers are realizing that efficiencies in rights management can help … Continue reading

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4 Reasons Why Rights Management is a Must for Advertisers

As an advertiser, you are a steward of your brand. That entails a lot of things—promoting a positive brand image, not compromising brand equity—and definitely not putting a brand at risk for a lawsuit. The cautionary tales of the $8.9 … Continue reading

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