Blog Archives : Rights Management

Tools to Support the Rise of In-House Agencies

For much of their history, advertising and marketing agencies have served as the creative minds and mouth-pieces for the brands, as well as their eyes and ears into consumer thinking. Brands relied on their agencies for full ad content creation, … Continue reading

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6 Ways Advertisers Are Spilling Money with Manual Rights Management

As rights usage terms become more and more complex and the volume of licensed content grows, maintaining manual processes is becoming increasingly expensive for organizations. Competition is intense, and top advertisers are realizing that efficiencies in rights management can help … Continue reading

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ROI Study: How Rights & Royalty Management Increases a Licensee’s Bottom Line

Licensing, Legal, Finance and Accounting teams are painfully aware of the time and effort it takes to manage license agreements and royalties using traditional, manual processes. This study outlines the typical challenges and complexities faced by a licensee, and opportunities … Continue reading

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Rights Management & Digital Asset Management

What happens when Rights Management & DAM join forces?  First of all, what is Rights Management? Well, Rights Management is a method organizations use to ensure proper usage of licensed content. For instance, an ad campaign has a plethora of … Continue reading

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11 Avoidable Expenses Most Licensees Are Paying

Licensees pay substantial royalties for the rights to use licensed IP, with the intention that these properties generate revenue and turn a profit. Yet many licensees are paying avoidable expenses due to lack of visibility into their operations and error-prone … Continue reading

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4 Reasons Why Rights Management is a Must for Advertisers

As an advertiser, you are a steward of your brand. That entails a lot of things—promoting a positive brand image, not compromising brand equity—and definitely not putting a brand at risk for a lawsuit. The cautionary tales of the $8.9 … Continue reading

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Association of American Publishers Appeals to President Elect

With a spirit of optimism, the Association of American Publishers (AAP) penned a 5-page letter last month appealing to the president elect’s personal interests—and his ego—in order to garner his support for their priorities, namely protecting IP rights, defending the … Continue reading

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Turning Fear Into Trust – Can Rights Software Become Your Company’s Best Friend?

So you’ve come to the realization that managing rights and royalties using spreadsheets and patched-together customizations to your financial platform has become unworkable. You know that what you are doing is not scalable, but still, there is a fear of … Continue reading

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AT&T’s Pending Acquisition of Time Warner Shows How Relevant Content Is

Media, entertainment and broadcasting content represents an enormous market, which is underscored by the $109 billion price tag that AT&T is willing to pay for Time Warner. Between 2010 and 2016, the number of smart phone users grew 331%, from … Continue reading

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Top 5 Justifications for Automating Asset Rights Clearance

Creativity and innovation are fueled by today’s content-centric world. However organizations in almost every industry are facing content overload, struggling to figure out what they have, how they can use it and whether it’s profitable. Here are 5 justifications for … Continue reading

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