7 Dec

What’s Inside Your Digital Product? (INFOGRAPHIC)

The proliferation and multi-layering of digital assets contained in today’s products is making it increasingly difficult to track the availability, terms, usage, and compliance of IP asset rights. FADEL’s “What’s Inside” infographic illustrates that for nearly everything you purchase, there’s more than meets the eye when it comes to managing rights and royalties.


What’s Between the Pages?  An article, book or publication is no longer just a licensed story. It is a creative combination of several pieces of licensed content including:

  • Copyrighted article
  • Copyrighted photo
  • Music master use license
  • Music synchronization license
  • Copyrighted video
  • Magazine exclusive license
  • Work-for-hire copyright

What’s Behind the Hood? In today’s world the creative content is then delivered on a variety of devices also powered by licensed technology:

  • Microcompressor rights
  • Data network enabling software
  • Flash memory storage software
  • Touch screen capture
  • Camera imaging chip

What’s Behind the Scenes? Digital content created by businesses continues to grow exponentially driving a projected growth of the digital asset management market – with 28.7% growth rate projected year-on-year.

There is more licensed technology. Tech companies acquire huge number of patents….many of which will be licensed out.

  • Patent licensing
  • Trademark use



Watch a 2-minute video on digital asset rights management & clearance with FADEL ARC, or contact us to request a demo.




Categories associated with this post: Asset Rights Clearance, Infographics, Rights Management, Royalty Management
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Devi Gupta
Devi is responsible for developing and executing a marketing and communications strategy to support FADEL’s business growth and enhance its brand awareness. She manages all marketing functions including market positioning, branding, communications, demand generation and strategic alliances. Devi brings over 20 years in the technology industry having run the marketing departments at software firms Prolifics, Capital Banking Solutions and Cedrus, as well as playing a strategic role on their executive teams to help drive company direction. While at Prolifics, a systems integrator specializing in IBM technology solutions, Devi played a major role in growing that relationship to become one of the largest and award-winning IBM business partners. At Capital Banking Solutions, Devi was responsible for global marketing, particularly in emerging markets across Africa, the Middle East and Latin America. Devi also held Product Management, Product Marketing and Sales Engineering roles and was a programmer and relational database specialist at the Philadelphia Electric Company. She has a Bachelor of Science degree in Computer Science from Cornell University.

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