20 Jan

Asset Rights Clearance: Critical Next Steps in the DAM Lifecycle


 

The proliferation of digital media content combined with the increasing complexity of tracking these digital assets across multiple formats, platforms and geographies creates new challenges for licensors and licensees. Many organizations have adopted digital asset management systems (DAMs) to manage the creation and distribution of their digital assets; however, the next critical challenge is to protect their digital intellectual property (video, music, etc.), gain visibility on its usage, and further monetize its potential.

This paper details three key drivers for asset rights management and clearance and considers how to extend a digital asset management system with an effective solution and strategy to protect, manage, and monetize intellectual property. It covers key considerations when introducing these clearance processes and systems and details best practices.

Topics include:

  • Managing intellectual property by gaining visibility into the organization’s assets and connecting assets and contracts together
  • Understanding what assets you have, what contracts you have, and how they relate
  • Tying asset ingestion to contract flow in order to drive asset rights and financial obligations and centralize all rights and contract terms in a unified source
  • Why storing rights information in a digital asset management system can quicly become limiting as the organization grows, asset volumes increase, and the asset data becomes more complex and conditionalJournal dmm
  • What an effective data model will need to support
  • Key requirements in a rights clearance engine

Download the article as it appears in the Journal of Digital Media Management. 

Categories associated with this post: Asset Rights Clearance, Rights Management
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Gregg Guest
Gregg Guest is responsible for driving FADEL’s IP Management product strategies and growing the firm’s intellectual property practices. Gregg is an experienced thought leader on the complex topic of intellectual property and licensing, having previously worked at Debevoise & Plimpton, a corporate law firm renowned for its Media and IP practice, and Marvel Entertainment, one of the leaders in character licensing and merchandising. Gregg also brings over fifteen years of experience in IT, including the management of a custom development team at Braveline Technology. Gregg received a BFA from New York University in Film/TV & Communications, and has won numerous awards for film making and screenwriting.

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