The proliferation of digital media content combined with the increasing complexity of tracking these digital assets across multiple formats, platforms and geographies creates new challenges for licensors and licensees. Many organizations have adopted digital asset management systems (DAMs) to manage the creation and distribution of their digital assets; however, the next critical challenge is to protect their digital intellectual property (video, music, etc.), gain visibility on its usage, and further monetize its potential.
This paper details three key drivers for asset rights management and clearance and considers how to extend a digital asset management system with an effective solution and strategy to protect, manage, and monetize intellectual property. It covers key considerations when introducing these clearance processes and systems and details best practices.
- Managing intellectual property by gaining visibility into the organization’s assets and connecting assets and contracts together
- Understanding what assets you have, what contracts you have, and how they relate
- Tying asset ingestion to contract flow in order to drive asset rights and financial obligations and centralize all rights and contract terms in a unified source
- Why storing rights information in a digital asset management system can quicly become limiting as the organization grows, asset volumes increase, and the asset data becomes more complex and conditional
- What an effective data model will need to support
- Key requirements in a rights clearance engine