25 Apr

Should Rights Data Be in Your DAM?


During one of our recent webinars, we took a poll of how many attendees were using the metadata fields in their DAM to store assets rights. More than 90% said they were. And just 31% said they were certain they knew the usage rights and legal terms of their digital assets.

Simple, high-level rights or rights summaries can be stored in a DAM, but as content rights continue to become increasingly detailed, the solution doesn’t scale. For example, if the rights terms simply consist of whether the asset can be used internationally, yes or no, that is easy enough to put in a metadata field. But when you start to talk about complex combinations of rights such as on-demand in Europe, streaming only in the UK and France or over-the-top free during a six-month period, it becomes very hard to capture and review the details in a simple metadata field. And that scenario just deals with contractual rights and restrictions—then there are the definitions of the assets themselves that also come into play.

At the end of the day, you want to leverage assets in new ways to maximize revenue—and staying in compliance is critical; misuse can be costly.

Rights dataSo how do you protect your company? As assets proliferate and their contractual rights and restrictions get more complex, you will need a flexible rights data model.  A DAM’s data model wasn’t designed or intended to handle complex rights data. This is one of the key reasons FADEL created Asset Rights Clearance (ARC)—to bridge rights data and asset data, but leave the assets where they belong—in the DAM.  Rights, however, should be stored in a system that can model data in a very complex and granular way and give you the ability to track all those terms in your contract.

What to look for in a rights data model:

  • Compound rights definitions that tie multiple assets together in order to derive rights clearance at an aggregate level based on component rights
  • Multi-dimensional rights configuration which allows for a particular right to be tied to a series of uses or methods, e.g. “Print rights through retail channels in the S. and Canada
  • Windowing and date restrictions along with multi-dimensional aspect, allowing for granular carve-out of specific formats, territories and channels during specific date ranges
  • Financial and other obligations tied to specific combinations of products, distribution channels, territories, etc.

FADEL ARC connects seamlessly to leading DAMs, MAMs, CMSs, and 3rd-party rights management systems, allowing users to quickly verify usage rights, clear assets for use real-time, and determine payment obligations for usage. This translates to faster time-to-market with less compliance risk. ARC also tracks IP clearance and usage data, providing business intelligence around your IP use and monetization. To see ARC in action or schedule a one-on-one demo, visit .

Categories associated with this post: Asset Rights Clearance, Rights Management
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Gregg Guest
Gregg Guest is responsible for driving FADEL’s IP Management product strategies and growing the firm’s intellectual property practices. Gregg is an experienced thought leader on the complex topic of intellectual property and licensing, having previously worked at Debevoise & Plimpton, a corporate law firm renowned for its Media and IP practice, and Marvel Entertainment, one of the leaders in character licensing and merchandising. Gregg also brings over fifteen years of experience in IT, including the management of a custom development team at Braveline Technology. Gregg received a BFA from New York University in Film/TV & Communications, and has won numerous awards for film making and screenwriting.

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