Advertising

Manage content rights from creative through distribution.

adartMedia content comes at no small price, and its use and reuse is essential for getting a maximum return on your investment. But do you have clear visibility into what you own and how you can use it?

An advertising campaign may include licensed or produced music, photos, videos and brands, as well as talent such as models, actors and photographers–all of which have different contracts you must adhere to. From creative to delivery, Rights Cloud by FADEL  gives you the “rights” answer, on demand, so that you can quickly and easily manage content during creative, pre- and post-production and distribution.

FADEL Rights Cloud: A Simple Solution to a Complex Problem.

Accelerate ad production and distribution with at-a-glance confirmation of which assets—print, digital, video and talent—can be used when, where, and how.

Safeguard your brand from noncompliant content use that can cost millions in penalties, campaign rework, and negative PR.

Cut costs with increased efficiencies and the ability to assess all creative inventory for optimum content reuse.

Galvanize brand equity with performance analytics that provide insight into content search and usage so you can amplify it across print, digital, broadcast and social channels.

Rights Cloud integrates seamlessly with content management platforms like Adstream, Adobe, OpenText, Box, Extensis and more, adding the ability to verify content rights from the system you’re already using.

Learn More

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Video: See Rights Cloud in Action

Steve is under a tight deadline to create a Super Bowl campaign for a major car brand. Learn how he uses Rights Cloud by FADEL to verify content rights real-time, in the cloud, speeding the production process while protecting his firm from litigation risks due to misuse.

 

 

adpdfthumbnailPDF: FADEL for Advertising

Do you think Rights Cloud could help your creative, pre- and post-production, and distribution teams innovate with confidence? Download and distribute this PDF to spread the word. Better yet, request a demo so your whole team can experience the potential of Rights Cloud.

 

 

adinfographicthumbInfographic: What’s Inside Your Ad Campaign?

It can be staggering how much licensed content is contained in a single campaign. This infographic uses a video advertisement to illustrate how many components are involved that carry usage rights terms.

 

 


Four Reasons That Rights Management is a Must for Advertisers

The Association of National Advertisers (ANA) published FADEL’s article “Four Reasons That Rights Management is a Must for Advertisers” in their Marketing Knowledge Center. Learn how strategically managing your content rights can protect your brand, cut costs and speed production.

Use Cases for Advertising

FADEL’s account representatives often receive feedback from our clients. Here are a couple of stories about how FADEL Rights Cloud has increased success for advertisers.

“The creative teams at a major retail brand used to spend up to 30 minutes going through metadata, spreadsheets and emails to verify their digital content was available for use. Now that they’ve deployed Rights Cloud, this process takes just a few seconds. This has also allowed the organization to eliminate their risk and gain a lot of visibility into their asset usage.”

“One of our Ad Agency clients is leveraging Rights Cloud to manage the rights to more than 100,000 assets on behalf of six different clients. They’ve been able to gain tremendous productivity when it comes to client servicing and have been using the Rights Cloud analytics to refine their content licensing strategies.”