Aprimo Releases Expanded Integration with Rights Cloud by FADEL

Aprimo Releases Expanded Integration with Rights Cloud by FADEL

Integrated solution offers marketers at-a-glance visibility to how and where assets can be used for sophisticated digital rights management


New York, NY and Chicago, IL – March 18, 2019 – Aprimo, a global provider of technology solutions for content, operations, and performance, today announced it has released a new version of its integration of Aprimo Digital Asset Management with FADEL’s Digital Rights Management solution, Rights Cloud. The joint offering enables marketers at global brands to verify, automate, and manage sophisticated digital asset rights across multidimensional and simultaneous attributes (e.g., talent/celebrity contracts, event sponsorship agreements, in-market time periods, and region suitability among others).

The improved integration with FADEL Rights Cloud helps Aprimo clients manage, and even eliminate, the risk associated with using premium content and external talent, directly within the Aprimo Digital Asset Management interface. It builds on Aprimo’s native digital rights management capabilities to support advanced digital rights scenarios such as managing agreements for well-known music in an advertisement, likenesses of celebrities and models in imagery, and licensed content. Marketers and commerce professionals can confidently leverage digital assets on a global level while staying in compliance by checking and clearing usage rights in real-time, every time, and before they’re put into market.

“The integration between Aprimo and Rights Cloud is a critical ‘peace of mind’ solution for our clients that operate globally, across several channels and have the complexity of talent or content agreements,” said Michael Lummus, VP Strategy and Chief of Staff at Aprimo. “We want our clients to be confident that the brand experience they deliver maximizes the potential of their premium content to drive revenue while also mitigating risk, and this solution is an important piece of delivering that value.”

“We are very excited about the strengthened partnership and integration with Aprimo,” said Tarek Fadel, Founder and CEO of FADEL. “The joint solution helps our mutual customers to maximize the consumer experience by providing immediate visibility into how to optimize content usage. From ideation to distribution, organizations are able to foster cross-brand and cross-agency transparency and collaboration as well as protect from copyright infringement.”

For more information, please visit fadel.com.  

About Aprimo
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

About FADEL®
FADEL, innovator of rights and royalty management software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech and advertising. By automating talent and content rights management across videos, photos, ads, music, products and brands, and streamlining the processing of licensing royalties, FADEL’s cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies. Founded in 2003, FADEL is headquartered in Rye, New York, and also operates offices in New York City, Los Angeles, London, and Lebanon. For more information, visit fadel.com.