Devi Gupta
- Devi is responsible for developing and executing a marketing and communications strategy to support FADEL’s business growth and enhance its brand awareness. She manages all marketing functions including market positioning, branding, communications, demand generation and strategic alliances. Devi brings over 20 years in the technology industry having run the marketing departments at software firms Prolifics, Capital Banking Solutions and Cedrus, as well as playing a strategic role on their executive teams to help drive company direction. While at Prolifics, a systems integrator specializing in IBM technology solutions, Devi played a major role in growing that relationship to become one of the largest and award-winning IBM business partners. At Capital Banking Solutions, Devi was responsible for global marketing, particularly in emerging markets across Africa, the Middle East and Latin America. Devi also held Product Management, Product Marketing and Sales Engineering roles and was a programmer and relational database specialist at the Philadelphia Electric Company. She has a Bachelor of Science degree in Computer Science from Cornell University.
Digital Brand Compliance: A Content Marketing Concern Across Industries
Protecting your digital assets and carrying on with your digital rights management methods have never been so easy. Once you register and acquire your own software, you can enjoy the benefits brought by this groundbreaking technology, especially when it comes to securing …
Why Digital Rights Management Software is the Future of Business
Protecting your digital assets and carrying on with your digital rights management methods have never been so easy. Once you register and acquire your own software, you can enjoy the benefits brought by this groundbreaking technology, especially when it comes to securing …
The “Rights” Way to Content Creation
As a creative team, the objective of your work is to best represent and promote your company, brand, or product through exceptional creative content. To execute such a powerful campaign, however, it’s essential to have a firm grasp on your asset rights. …
Optimize Content Use for Omnichannel Marketing and Improved Content ROI
Omnichannel marketing is about driving an improved customer experience and maximizing the use of your existing content while maintaining compliance. …
The FADEL Gift Guide
What makes a gift unique? Often it is by adding a personalized touch that really shows how well you know someone – such as to include on it their favorite sports teams or Disney characters. But what goes into creating those types …
