Understanding UGC Usage Rights: What Marketers Must Know
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
Navigating Music Licensing for Videos
Navigating music licensing for videos can be a complex and costly endeavor for brands. With the rise of user-generated content and the increasing use of licensed music in promotional materials, understanding how to legally incorporate music into your videos is crucial. This …
Guide To Digital Rights Management (DRM): A 10-Step Checklist
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
Exploring Lucrative Opportunities: Licensing Agreements in Emerging Sports
Magazine syndication and content reuse are two relatively simple ways for magazine publishers to create new revenue streams and reduce costs, but there are more advantages than meet the eye. Find out how you can make more savvy use of your content …
5 Fashion and Beauty Brand Collaborations Redefining Licensing Partnerships
Beauty brand collaborations with pop culture icons are an effective play to help brands stand out, drive relevance, and gain a competitive edge. Here are five innovative licensing partnership examples that are reshaping the beauty landscape, creating win-win (and even win-win-win) deals …
Delivering Immediate ROI with Content Tracking
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
6 Benefits of Tracking Image & Video Content Post-Distribution
True digital asset management means taking control of assets from end-to-end, across the content lifecycle. Most brands focus on campaign launch, but then things get tricky. …
Opportunities for Licensees in Emerging Sports
Magazine syndication and content reuse are two relatively simple ways for magazine publishers to create new revenue streams and reduce costs, but there are more advantages than meet the eye. Find out how you can make more savvy use of your content …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
How Licensees Can Maximize Profits While Improving Licensor Partnerships
Licensing strategies can catapult merchandise of all types to the bestseller category and leveraging "hot" properties from established brands can be a game changer. In this article we look at four ways to better manage licensed-in characters, brands and other properties: royalty …
