Opportunities for Licensees in Emerging Sports
Magazine syndication and content reuse are two relatively simple ways for magazine publishers to create new revenue streams and reduce costs, but there are more advantages than meet the eye. Find out how you can make more savvy use of your content …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
How Licensees Can Maximize Profits While Improving Licensor Partnerships
Licensing strategies can catapult merchandise of all types to the bestseller category and leveraging "hot" properties from established brands can be a game changer. In this article we look at four ways to better manage licensed-in characters, brands and other properties: royalty …
4 Proven Strategies for Magazine Publishers to Create New Revenue and Reduce Costs
Magazine syndication and content reuse are two relatively simple ways for magazine publishers to create new revenue streams and reduce costs, but there are more advantages than meet the eye. Find out how you can make more savvy use of your content …
Monetizing Intellectual Property in Digital Gaming
There is a lot of passion in the digital gaming industry, which opens up a new set of opportunities for monetizing intellectual property (IP) in new, innovative ways. Tapping into unexploited IP rights can create dozens of new revenue streams while at …
How Luxury Brands Can Leverage Digital Transformation to Flourish
Luxury brands convey high quality, status, and rarity, and owning such an item translates to feelings of self-confidence, accomplishment, affluence, and pride for the consumer. However, the premium price consumers are willing to pay is directly correlated to this elevated brand perception …
DRM vs DAM Metadata: Overcoming Rights Management Challenges
Visibility into not only what you own but the terms under which you can use it entails connecting assets to their contracts, which define terms of use, such as timeframes an asset can be used, as well as on what channels, in …
Accelerate the Marketing Lifecycle with Role-Driven DAM
Digital assets are touched by many roles across your ecosystem for different purposes. By identifying the key roles in your organization that interact with digital assets and the features and functionality each one needs to focus on their job at hand, you’ll …
Addressing the 4 Challenges of Content Compliance
Do you know where your brand assets have been published? How do you keep track of them post distribution? Typically, content is published across multiple websites and social media feeds and touched by multiple roles over the course of the content lifecycle, …
