AI for Marketers: How to Use AI Across the Content Lifecycle
Discover AI digital asset management tools across the four stages of the content lifecycle: pre-production, production, distribution, and post-distribution. …
Essential Guide to Video Content Monitoring for Brands
Video content has become a cornerstone of marketing strategies, especially for large corporations. The rise of video across platforms like YouTube, Instagram, and TikTok means that managing video content has grown increasingly complex. Tracking where your content goes, ensuring proper licensing, and …
Avoid These 8 Common Mistakes with Digital Rights Management
As digital marketing channels have expanded, companies are confronted with libraries of hundreds, thousands—and even hundreds of thousands—of digital assets. With this growing content volume along with asset complexity and various formats, there is a critical piece that is often missing from …
Best Practices for a Winning Brand-Agency Relationship
Brand-agency collaboration is essential for creating campaigns that are consistent, compliant, and on-brand. Whether working with internal or external agencies, brands are ultimately responsible for the content used in marketing campaigns. This blog outlines the 4 Cs of collaboration—communication, capturing asset rights, …
Brands Beware: 4 Music Licensing Pitfalls
Navigating music licensing for brand marketing campaigns can be tricky and potentially costly. With the rise of AI-generated music, user-generated content, and influencer promotions, brands must be vigilant to avoid copyright infringement. This blog highlights four key music licensing pitfalls and offers …
The Anatomy of a Licensing Audit
Licensees of all sizes are subject to audits by licensors, and they are notoriously costly and disruptive. Learn about the different components of a licensing audit and how you can breeze through them with rights and royalty management technology. …
Understanding UGC Usage Rights: What Marketers Must Know
With the rise of UGC, it is crucial for marketers to understand the associated usage rights. This article covers common legal issues, best practices for obtaining and managing rights, and practical steps for acquiring UGC usage rights. …
Navigating Music Licensing for Videos
Navigating music licensing for videos can be a complex and costly endeavor for brands. With the rise of user-generated content and the increasing use of licensed music in promotional materials, understanding how to legally incorporate music into your videos is crucial. This …
Guide To Digital Rights Management (DRM): A 10-Step Checklist
A solid digital rights management process is important because unauthorized use or usage outside of contract terms can put brands at risk. Follow this 10-step checklist to implement DRM in your organization. …
Exploring Lucrative Opportunities: Licensing Agreements in Emerging Sports
Licensing agreements are becoming increasingly lucrative, especially in emerging sports. Learn how these new trends present vast opportunities for licensees. …
