Content Usage in an Omnichannel Marketing World

Download our whitepaper Content Usage in an Omnichannel Marketing World, featured in the Journal of Digital Media Management. Authors Melissa Pauna, Creative Content Steward for Banana Republic, and Devi Gupta, Marketing Head at FADEL, provide advice on centralizing content and content rights, process governance, automation and leveraging data insights, and drill into a real-world example to examine how omni-channel marketing affected the content strategy at Banana Republic/Gap, Inc.