Devi Gupta

Senior Vice President of Marketing and Alliances

Devi is responsible for developing and executing a marketing and communications strategy to support FADEL’s business growth and enhance its brand awareness. She manages all marketing functions including market positioning, branding, communications, demand generation and strategic alliances. Devi brings over 20 years in the technology industry having run the marketing departments at software firms Prolifics, Capital Banking Solutions and Cedrus, as well as playing a strategic role on their executive teams to help drive company direction. While at Prolifics, a systems integrator specializing in IBM technology solutions, Devi played a major role in growing that relationship to become one of the largest and award-winning IBM business partners. At Capital Banking Solutions, Devi was responsible for global marketing, particularly in emerging markets across Africa, the Middle East and Latin America. Devi also held Product Management, Product Marketing and Sales Engineering roles and was a programmer and relational database specialist at the Philadelphia Electric Company. She has a Bachelor of Science degree in Computer Science from Cornell University.

How Licensees Can Maximize Profits While Improving Licensor Partnerships
Opportunities for Licensees in Emerging Sports
Managing Royalties for Subscription Publishing
Publishing Rights Model: Delivering Rights Across the Publishing Workflow
Importance of Automating Rights & Permissioning during Content Planning
Transforming Rights & Royalty Operations During The ‘Race to Digitize’
Addressing the Challenges of Royalty Management in the Gaming Industry
Content Licensing and Monetization for Game Publishers
Monetizing Intellectual Property in Digital Gaming
Licensing & IP Management in the Gaming Industry
Laying The Foundation For Your In-House Agency
Addressing the 4 Challenges of Content Compliance
How To Achieve Better IP Monetization
Maintaining Brand Positivity in Challenging Times
Accelerate the Marketing Lifecycle with Role-Driven DAM
6 Benefits of Tracking Image & Video Content Post-Distribution
5 Ways Content Tracking Provides an Immediate Return on Investment
Tools to Support the Rise of In-House Agencies
The Rights Approach: A Guided Checklist for Your Digital Rights Management Implementation
Ensuring Compliance with the FADEL Adobe AEM Connector
The Rights Lessons from a 23-Year-Old: Managing Media for Millennials
What Does the European Digital Single Market Mean for Content Licensing?
Guide To Digital Rights Management (DRM): A 10-Step Checklist
DRM vs DAM Metadata: Overcoming Rights Management Challenges
How Luxury Brands Can Leverage Digital Transformation to Flourish
4 Proven Strategies for Magazine Publishers to Create New Revenue and Reduce Costs
Key Strategies for Licensees Facing Audits
The FADEL Gift Guide
Maximize Your ROI: 5 Ways Digital Rights Management Helps
Digital Brand Compliance: A Content Marketing Concern Across Industries
The “Rights” Way to Content Creation
Why Digital Rights Management Software is the Future of Business
DRM 101 for Marketers
Delivering a “Rights-Approved” Healthy Message
Keeping a Watchful Eye on your Digital Footprint with Digital Content Tracking
Optimize Content Use for Omnichannel Marketing and Improved Content ROI
Rights Management as a Component of your Governance Strategy
The Rising Need for Rights Management for Advertisers