FADEL MarTech Session: How Adding Digital Rights Management to Your MarTech Stack Enables Speed and Ensures Brand Compliance
Hear from FADEL at MarTech: A Virtual Event For Strategies & Solutions
Session: How Adding Digital Rights Management to Your MarTech Stack Enables Speed and Ensures Brand Compliance
Date: October 7, 2020, 2:30 – 3:05 pm EDT (now available On-Demand)
Watch the webinar on-demand: CLICK HERE
It’s more important than ever to get your marketing content out to multiple channels at dizzying speeds. But move too fast, and you might publish content in ways you shouldn’t, resulting in lawsuits, overage fees, and worst of all a tarnished brand reputation. But when working with multiple creative sources, complex talent agreements, evolving marketing assets, and expiring content, how do you ensure brand compliance before and after a campaign has launched?
In this session, we will discuss best practices for integrating Digital Rights Management (DRM) into your MarTech Stack, from pre-production rights clearance to post-distribution content tracking for expirations. Walk away understanding how DRM will increase speed-to-market and amplify your brand.
We will provide practical guidance on:
- When, where and how to integrate DRM into your MarTech stack
- How to manage complex arrays of talent agreements and rights
- How to create a single source of truth for DRM across all your agencies and creative partners
- The limits of a metadata-driven DRM solution and better ways to integrate DRM into your marketing flow
- The importance of providing real-time rights clearance capabilities to your users
- The power of tracking published content – still in play weeks, months or years later – in order to receive expiration and violation notices and maintain brand integrity
Please join us for this informative discussion and be prepared to jump safely to light speed with your marketing content!
Gregg Guest, Vice President of Product Management, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.