FADEL is excited to sponsor and participate in the DAM Fest Europe 2022 event, hosted in The Amba Hotel Marble Arch in London! Visit our booth to learn more about DRM and brand compliance.
Customers want to buy from brands they trust. Whether you rebranded your logo, changed product packaging, launched a new campaign slogan, or have expired talent agreements, how do you ensure content compliance before and after a campaign has launched? FADEL delivers a powerful brand compliance and monitoring solution that protects and maximizes the use of your brand assets – combining content services with digital rights management and AI. Stop by our booth where we will be showcasing the power of Rights Cloud and PictureDesk.
- Digital Rights Management is a must-have extension for any DAM. With Rights Cloud, a single “rights” source for talent, agreements and assets, content users gain simple, at-a-glance confirmation of when, where and how all content can be used – directly within your DAM or creative tools. With visibility into violations and expiring assets and contracts, you can renegotiate rights or replace content to remain in compliance. Rights Cloud also includes a powerful Content Tracker to keep a watchful eye on your published content – searching for assets across brand, social, e-commerce and partner sites and verifying their compliance status. Organizations can minimize risk of copyright infringement by tracking expiring assets, managing takedowns, identifying usage violations, finding brand logos, and measuring content usage trends.
- FADEL’s latest new offering is PictureDesk, a Picture Hub and Brand Monitor. With access to over 100 million ready-to-license, up-to-the-minute celebrity images, you can instantly find and source content that features your brand, products and brand ambassadors. Plus set StarTrackers on celebrity spokespeople so that you can sit back and monitor their online presence. With PictureDesk brands can review their brand exposure and maximize on PR campaigns by licensing influencer content.
To learn more, schedule a 1:1 session with our experts to chat with us on our brand compliance and content services platform.
For more information on Rights Cloud and PictureDesk, check out the following resources: