MarTech.Zone Breaking News: Rights Cloud by FADEL
RIGHTS CLOUD: AUTOMATE CONTENT RIGHTS CLEARANCE IN REAL TIME
By: Douglas Karr
Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion.
It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed!
