Advertisers & Big Brands
Rights Cloud, your Digital Rights Management authority, enables marketers and advertisers to support omni-channel marketing, reuse existing content and increase campaign ROI by gaining full visibility into when, where and how content can be used. Brands and their agencies are able to manage talent profiles, stock agencies and license agreements; clear content and campaigns; and track against online usage, expirations and violations.
The expanding digital platforms have driven publishers to evolve their business models and provide more value-based, innovative content often comprised of different media types. With IPM Suite, publishers and media companies can design and deliver content plans and manage the acquisition of rights. Organizations are able to streamline and automate the rights and royalty management addressing complex author and agent contracts, rights hierarchies, payment schedules, licensing variables and royalty rates.
For the Fast-Moving Consumer Goods company, content is still king but increased content velocity and maintaining an untarnished brand are the governing principles. Rights Cloud arms organizations with content governance & compliance to protect from misuses as well as actionable insight that can drive campaign acceleration and maximized savings.
In a highly regulated market where trust is the bottom line, it is essential to create a governance model to protect the brand and mitigate the risk of content violations. With Rights Cloud, marketers in the Life Sciences industry can centralize contract rights information to meet industry regulations on data and content that can be published.
Licensees and licensors rely on FADEL for its capabilities across the licensing lifecycle—from negotiation to payment—automating rights and royalty management in a single platform. With IPM Suite, companies are empowered to mitigate licensing violations, prevent under and over payments, provide full visibility across the enterprise, generate licensee/licensor statements and take the pain out of audits.