Rights Cloud, your Digital Rights Management authority, enables marketers and advertisers to support omni-channel marketing, reuse existing content and increase campaign ROI by gaining full visibility into when, where and how content can be used. Brands and their agencies are able to manage talent profiles, stock agencies and license agreements; clear content and campaigns; and track against online usage, expirations and violations.
02
Publishing
The expanding digital platforms have driven publishers to evolve their business models and provide more value-based, innovative content often comprised of different media types. With IPM Suite, publishers and media companies can design and deliver content plans and manage the acquisition of rights. Organizations are able to streamline and automate the rights and royalty management addressing complex author and agent contracts, rights hierarchies, payment schedules, licensing variables and royalty rates.
03
Consumer Products
For the Fast-Moving Consumer Goods company, content is still king but increased content velocity and maintaining an untarnished brand are the governing principles. Rights Cloud arms organizations with content governance & compliance to protect from misuses as well as actionable insight that can drive campaign acceleration and maximized savings.
04
Life Sciences
In a highly regulated market where trust is the bottom line, it is essential to create a governance model to protect the brand and mitigate the risk of content violations. With Rights Cloud, marketers in the Life Sciences industry can centralize contract rights information to meet industry regulations on data and content that can be published.
05
Licensing
Licensees and licensors rely on FADEL for its capabilities across the licensing lifecycle—from negotiation to payment—automating rights and royalty management in a single platform. With IPM Suite, companies are empowered to mitigate licensing violations, prevent under and over payments, provide full visibility across the enterprise, generate licensee/licensor statements and take the pain out of audits.
“Our special interest editions consist of 100% repurposed content that we aggregate from past publications. Generally, a full-size food photo is about $100 and one of our recipe books has 100 pages with one image per page, so that amounts to $10,000 per issue saved just by repurposing our own content, and we publish more than 100 special interest issues per year. That’s over a million dollars in savings.”
Jacqui LaMorte
/ Sr. Director, Publishing Services at Bauer
“Industry leaders were insisting this couldn’t be done. That systems weren’t mature enough to handle the image volumes we needed to via the web, and that a multi-faceted hosted solution would come apart at the seams. Fortunately, we found a partner with the technology and flexibility we needed to succeed.”
Dave Thompson
/ CIO, a360Media
“Managing digital rights is absolutely essential for any organization that leases or rents assets to use in their marketing collateral. A tool, like Rights Cloud, that allows you to keep track of all the agreements associated with every image or video in your DAM is absolutely industry best practice.”
Margie Foster
/ Associate Adjunct Professor, School of Information, The University of Texas at Austin
“With the power of Rights Cloud we are able to support global product launches, empower content reuse and track expirations with ease.”
Ken Wilson
/ Associate Manager, Communication Libraries and DAM, Kohler
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