The Next Generation of Digital Assets: Brand Compliance
A webinar on how a growing number of brands are facing challenges managing their digital content and how to overcome them
Is every company now a media company? That question may still be ongoing but we are all definitely starting to operate like one. While marketers are trying to get their arms around managing dynamic digital assets, they’re also facing challenges like maintaining digital rights, content compliance, expirations of licensing, and visibility into third-party platforms that feature their digital content.
Join CMI’s Chief Strategy Advisor Robert Rose and FADEL’s Vice President of Product Management Gregg Guest as they present and discuss the new challenges and solutions to what we’re calling Brand Compliance Management: orchestrating the complexities of digital media’s usage, compliance, and quality standards across today’s multi-channel world.
- The new challenges of Digital Asset Management and how forward-leaning content marketers are meeting this challenge
- What next-generation digital rights management looks like and what challenges businesses will need to think about as they operate more like a media company
- How managing the quality of digital assets on third-party websites is now a primary responsibility of marketing
Robert Rose, Chief Strategy Officer, CMI
Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in content strategy and marketing. Robert is the founder and chief strategy officer of The Content Advisory, the education and consulting group for The Content Marketing Institute. Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided content marketing and strategy advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process. You can catch up with Robert weekly on his popular podcast – The Weekly Wrap.
Gregg Guest, VP of Product Management, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.