Adweek Webinar: Best Practices for Creator Campaigns

Title: Best Practices for Creator Campaigns

Date/Time: Tuesday, December 17, 2024 at 1pm EST

Registration: CLICK HERE

With pressure to consistently produce new, high-quality content under increasingly restrictive licensing terms, it’s important to balance scale and governance. Yet given lack of visibility and differing tasks, sometimes it feels like the creative and production sides of the house can be at odds even though they’re ultimately working towards the same goal: to optimize marketing content ROI.

In this webinar, we’ll talk about how leading marketing organizations are using the powerful martech combination of DAM, a business affairs licensing platform, and AI-powered content tracking to drive better brand management, centralized execution, and a clearer connection between the terms negotiated with talent and usage in real life. This helps get campaigns out faster, eliminates surprise usage violations, and gives leading brands visibility into the talent that is available to them, effectively boosting revenue and optimizing production by over 50%.

Attendees will:

• Explore the martech integration between DAM and rights management technologies for optimized content ROI.
• See how to harmonize operations to release campaigns faster and avoid violations.
• Get best practices to centralize talent and assets for seamless, cost-effective production.
• Learn how to harness the power of AI to track, take down, and renew content published on web, social, and e-commerce sites

Register now to learn how leading brands are saving millions with this winning combination.

Speakers:

Matt Kuruvilla Director, Enterprise Sales, FADEL

Matt leads Enterprise sales for FADEL’s licensing solutions. He’s spent his career in fast-growing startups, working with Enterprise marketing organizations to connect GTM tactics to business outcomes and drive transformation. He works with Coca-Cola, Opella, Bose, Hanesbrands, and other B2C brands on how to systemize the licenses involved in marketing (talent usage, renewals, takedowns).

Jake Athey VP, Sales and Go-to-Market, DAM & PIM Acquia

Jake leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.