Digital Rights Management: An Essential for Omni-Channel Marketing
Title: Digital Rights Management: An Essential for Omni-Channel Marketing
Host: An Event Hosted by IO Integration
Register: CLICK HERE
In today’s digital age, marketers and advertisers are under pressure to deliver an omni-channel experience that also meets corporate standards for brand transparency and copyright compliance. Faced with the risk of content misuse and bottlenecks in production, companies across the globe are driving strategic initiatives to increase visibility into the rights for their digital assets under management.
If you are lost in a Digital Rights Maze, Right Cloud™ by FADEL® can lead the way – delivering full visibility into when, where and how content can be used from directly within your asset and content management system.
During this webinar we will discuss:
- the importance and use cases of Digital Rights Management
- the limits of a pure metadata solution
- how to automate rights management
- best practices for DRM integration into your DAM
- creating an internal ROI business case for DRM
Gregg Guest, Vice President of Product Management, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.