On-Demand Webcast: Frame By Frame: Keeping Tabs on Your Video Content
Title: Frame By Frame: Keeping Tabs on Your Video Content
Hosted By: Henry Stewart Events
Date/Time: Wednesday, 28 August, 2024 at 11am EDT (NOW AVAILABLE ON DEMAND)
Watch on Demand: CLICK HERE
With 88% of marketers adopting video as an important part of their strategy, whether short-form or product demos or UGC, managing and tracking your brand’s video content becomes crucial. Join us for “Frame By Frame: Keeping Tabs on Your Video Content,” where we will explore essential strategies for organizing, monitoring, and protecting your video assets.
By effectively managing and tracking your video content, you can mitigate risks and unlock significant value for your brand. Discover how AI and proactive monitoring of video publications across platforms can safeguard your brand’s reputation, prevent rights violations, and empower data-driven decision making, while also identifying opportunities to optimize content usage and licensing.
Gregg Guest, Vice President of Product Management at FADEL and a knowledge expert with 20+ years of experience working on DAM and DRM will delve into topics such as:
- Managing Music Licensing: How to identify published music within your videos and ensure proper licensing.
- Organizing Video Elements: Define and track individual video clips within edited videos to monitor usage and detect rights violations.
- Tracking Video Publication: Discover methods to track your video content across brand websites, social media platforms (Facebook, Instagram, TikTok, etc.), and YouTube to manage expirations, initiate takedowns, and gain performance insights..
- Identifying Specific Images: Gain insights into leveraging AI and martech effectively to finding logos and still images within videos to maintain brand integrity.
- Managing Talent Licensing: Find your brand ambassador’s images and videos across all published content to effectively manage the relationship.
This webinar is a must-attend for anyone looking to monitor, amplify and protect your video marketing strategy. Don’t miss out on these actionable insights to protect and enhance your brand’s video strategy.
Speaker:
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.
