On-Demand Webcast: The Art of Mastering End-to-End Marketing Campaigns with Agency Partnerships
Title: Mastering End-to-End Marketing Campaigns with Agency Partnerships
Hosted By: Henry Stewart Events
Date/Time: Wednesday, 2 October, 2024 at 11am EDT (NOW AVAILABLE ON DEMAND)
Registration: CLICK HERE
Creating a successful marketing campaign requires a seamless blend of creativity, strategy, and meticulous planning. Today’s dynamic, digital landscape makes that achievable.
This webinar presents a comprehensive, step-by-step guide for taking your marketing assets from concept to completion, with a special focus on what to do when collaborating with an external agency to ensure that you retain effective management of your digital assets, every step of the way.
Covering best practices for collaborative digital asset management, including:
- Handling pre-production assets
- Capturing talent rights
- Maintaining complex asset relationships
- Getting all the necessary approvals
- Sharing and securing assets throughout the campaign lifecycle – and beyond publication.
Whether you’re new to working with agencies or looking to refine your approach, this webinar is for you – valuable insights and practical tools to elevate your marketing campaigns to new heights.
Delivering:
- Effective collaboration techniques for managing digital asset production when working with marketing agencies.
- How best to navigate rights and relationships data for complex, composite digital assets.
- Strategies for ensuring your campaign assets are protected and aligned with your brand.
Raise your marketing game by mastering the art of agency collaboration and digital asset management – an opportunity not to be missed.
Speaker:
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.