FADEL Provides L’Oréal Brands with its Digital Rights Management Solution Rights Cloud
Essential Marketing Technology for Large Brand Advertisers
New York, NY – January 10, 2019 – FADEL, the leader in Digital Rights Management for marketing and advertising content, today announced the successful launch of its Rights Cloud solution for L’Oréal’s brands Garnier, Vichy, Kérastase and L’Oréal Paris. Rights Cloud supports L’Oréal marketing teams worldwide in managing rights related to advertising campaigns and digital content.
“Rights Cloud by FADEL, a powerful and easy to use Digital Rights Management platform, was quick to deploy and brought great value to our brands,” said Axel Adida, L’Oréal Digital Chief Operations Officer.
“Rights management has become a must for large brand advertisers. As one of the biggest advertisers in the world, L’Oréal has incorporated the full benefits of Rights Cloud into its world class brands,” said David Feuerstein, COO and GM of Cloud Solutions of FADEL.
About Rights Cloud™ by FADEL®
Rights Cloud by FADEL is a powerful marketing technology that provides a single “rights” source across agreements, talent and assets — arming organizations with content governance & compliance and smart insights for advertising content. The Digital Rights Management solution enables marketers and advertisers to accelerate campaigns, mitigate risk and reduce costs by gaining full visibility into when, where and how content can be used. Brands and their agencies are able to manage talent profiles, stock agencies and license agreements; validate content use for advertising campaigns; reuse and repurpose existing content; and track against online usage, asset expirations and violations. For more information, visit fadel.com/rights-cloud.
FADEL, innovator of rights and royalty management software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech and advertising. By automating talent and content rights management across videos, photos, ads, music, products and brands, and streamlining the processing of licensing royalties, FADEL’s cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies. Founded in 2003, FADEL is headquartered in Rye, New York, and also operates offices in New York City, Los Angeles, London, and Lebanon. For more information, visit fadel.com.