For over 20 years, FADEL has been a pioneer in the field of brand compliance, rights, and royalty management.

Headquartered in New York, with a global presence spanning Los Angeles, London, Paris, and Beirut, FADEL serves some of the world’s largest media, entertainment, publishing, high-tech, beauty, fashion, and consumer product brands.Through its powerful, cloud-based solutions, FADEL automates and streamlines processes across rights, royalties, and brand compliance, maximizing business efficiencies and revenue for global clients.

History

2003 – 2010

Foundations & Early Success

FADEL was founded with a mission to revolutionize rights and royalty management. In its early years, the company established itself as a trusted partner for enterprises managing intellectual property, developing technology that automated complex licensing processes.

  • 2003 – FADEL is founded with a vision to transform rights and royalty management.
  • 2008 – Launches IPM Suite, a powerful solution for licensors to manage contracts, rights, and royalty payments.
  • 2010 – Secures major enterprise clients in media, entertainment, and publishing, establishing FADEL as a leader in the space.
FADEL Company Page Photos
2011-2017

Expansion & Industry Leadership

As demand for more sophisticated solutions grew, FADEL expanded its capabilities, geographic reach, and technology offerings. By leveraging cloud-based technology and AI-driven content compliance, the company solidified its leadership in rights management.

  • 2011 – Adopts cloud-based technology, making rights and royalty management more scalable and accessible.
  • 2015 – Expands global footprint with new offices in London and Paris, strengthening international presence.
  • 2017 – Launches Rights Cloud, an AI-powered solution that ensures content compliance by verifying rights for videos, images, ads, and music across campaigns.
FADEL Company Page Photos (1)
2018-2022

Scaling Innovation & Compliance

FADEL continued to scale its solutions, extending its offerings into new industries and enhancing compliance measures. With the launch of Brand Vision and key security certifications, FADEL further strengthened its reputation as a trusted industry partner.

  • 2018 – Introduces PictureDesk, a content aggregator streamlining creative workflows for publishers.
  • 2020 – Expands solutions to support high-tech and advertising, addressing the increasing complexity of digital rights management.
  • 2022 – Launches Brand Vision, a brand compliance tool helping companies track and monitor asset usage across the content lifecycle.
  • 2022 – Achieves SOC 1 Type 2 and SOC 2 Type 2 compliance, reinforcing security and operational excellence.
3
2023 – Present

Powering the Future of Licensing

FADEL continues to push the boundaries of rights and royalty management, introducing solutions that empower licensors and licensees to optimize operations, improve compliance, and drive revenue growth.

  • 2023 – Completes IPO on the London Stock Exchange AIM growth market
  • 2024 – Debuts LicenSee by FADEL, a purpose-built royalty management platform for midmarket and enterprise licensees, simplifying royalty reporting and compliance
  • 2024 – Continues to expand capabilities, helping licensors and licensees automate operations, reduce compliance risks, and maximize revenue.
4 (1)

Leadership

Tarek

Tarek Fadel

Founder and Chief Executive Officer

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Ian

Ian Flaherty

Chief Financial Officer

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David (1)

David Feuerstein

Chief Operating Officer and General Manager, Products

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Paul (1)

Paul Gore

Executive Vice President and General Manager, Professional Services and Customer Success

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Joe

Joe Gruttadauria

Head of Sales

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Devi (2)

Devi Gupta

Executive Vice President of Marketing and Alliances

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Walid

Walid Daccache

Chief Technology Officer

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Gregg

Gregg Guest

Vice President of Product Management Cloud Platform

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Joyce

Joyce Bejjani

Vice President of Human Resources

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Roula

Roula Salameh

Group Financial Controller

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Johnny (1)

Johnny Abi Habib

Vice President of Product Management & Solutions Consulting

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Website Photo Ideas (3)

Delivering Results, Solving Business Challenges

97 %

Faster Response Time Working with Content

50 %

Reduction in Average Royalty Processing Time

68 %

Reduction in Audit Efforts.. from months to days

90 %

Reduction in Content Rights Violation Fees

70 %

Reduction in Time Spent Clearing Assets

98 %

Faster Content Search across Web and Social sites

Hear from Our Founder & CEO, Tarek Fadel

Discover FADEL’s journey from pioneering rights and royalty management to empowering the world’s leading brands, licensors, and licensees. In this video, CEO Tarek Fadel shares the company’s vision, innovation, and commitment to helping businesses streamline licensing, ensure compliance, and maximize revenue. Watch now to learn how FADEL is shaping the future of rights and royalty management.

Customers Across the Globe

bandainamco

Customer – Bandai Namco

Bandai brings Pac-Man to life across movies, themed restaurants, cereal boxes and more
cocacola

Customer – Coca Cola

Managing the rights for over half a million assets that shape an iconic brand
Mickey_Filled_Black

Customer – Disney Anonymous

The world’s biggest media giant fuels innovation with licensing magic
Pearson_Logo_Black

Customer – Pearson

Pearson transforms global learning, pioneering the future of education.
LOreal_Logo_Black

Customer – L’Oreal

Giving marketing ads a beauty boost with brand compliance
HELLO_Logo_Black

Customer – HELLO!

From royals to celebrities, Hello! delivers wow in every issue
marvel

Customer – Marvel

Marvel transforms superhero storytelling and fan engagement through global licensing
Kohler_Logo_Black

Customer – Kohler

Brand compliance for a bold brand
MadEngine_logo_Black

Customer – Mad Engine

Delivering licensed apparel featuring beloved characters
AreMedia_Logo_Black

Customer – Are Media

PictureDesk accelerates and streamlines the use of digital images across their 20+ publications.
HEARST_Logo_Black

Customer – HEARST

Quality editorial content spanning a century of innovation
TheGuardian_Logo_Black

Customer – theguardian

Cutting edge journalism requires cutting edge content
FinancialTimes_Logo_Black

Customer – Financial Times

Unlocking premium content from 100+ leading photo agencies and syndication libraries
TheEconomist_Logo_Black

Customer – The Economist

Syndication helps The Economist spread smart insights
ChronicleBooks_Logo_Black

Customer – Chronicle Books

Keeping everything in sync, from authors to agents, print to digital
Whirlpool_Logo_Black

Customer – Whirlpool

Spinning out marketing magic with perfect content compliance
Abrams_Logo_Black

Customer – Abrams

Where creativity meets excellence, delivering iconic stories and stunning art to the world
Editis_Logo_Black

Customer – Editis

Shaping the future of publishing with innovative content solutions
MediaParticipation_Logo_Black

Customer – Media Participations

Empowering voices, shaping narratives in a dynamic digital world
Bauer

Customer – Bauer Media Group

Effortless digital asset sourcing—from photographer to press
Cengage_Logo_Black

Customer – Cengage

Powering Cengage’s digital learning—smart licensing, seamless royalties!
OReilly_Logo_Black

Customer – O’Reilly

Revolutionizing rights, royalties, and distribution for seamless access to knowledge
PepsiCo_Logo_Black

Customer – PepsiCo

PepsiCo’s marketing, perfectly refreshed with seamless brand compliance
MagicJump_Logo_Black

Customer – Magic Jump

Bounce into fun with cool characters
P&G_Logo_Black

Customer – P&G

Tracking 3,000+ URLs and ensuring compliance across 65 brands
Tervis Logo (1)

Customer – Tervis

Helping Tervis make every sip more fun
Hasbro_Logo_Black

Customer – Hasbro

Hasbro brings play to the world with its licensing strategy
Hachette_Logo_Black

Customer – Hachette Livre

Streamlining operations and transforming the author experience