FADEL to Unveil Digital Asset Rights Clearance Solution at Adobe Summit

FADEL to Unveil Digital Asset Rights Clearance Solution at Adobe Summit


NEW YORK, NY, March 17, 2016 FADEL, a leading provider of cloud-based intellectual property (IP) rights and royalty management software, announced today they will unveil integrated support for Adobe marketing technology at Adobe Summit. The FADEL ARC Connector for Adobe Experience Manager (AEM) extends the functionality of Adobe’s content management solution, allowing users to check and clear digital assets against contract terms real time.

Leveraging digital assets is essential to creating compelling marketing campaigns, but the proliferation of assets to choose from and varying terms for use make the production process increasingly complex. Finding the perfect asset can be a challenging task on its own, but manually verifying the associated rights is time consuming and error prone. The AEM /FADEL ARC combination allows creative teams to quickly and easily locate assets and clear permissions for use — speeding production and protecting brands against litigation over non-compliance.

The FADEL ARC Connector for AEM will be showcased at Adobe Summit Booth #35, March 20-24, 2016 at the Venetian | Palazzo, Las Vegas, Nevada. The technology will be featured in Adobe’s popular session “What’s New in Experience Manager Assets: Top-10 Hottest DAM Features” on Wednesday, March 23, from 2:30-3:30pm. The session will be followed by a Q&A at the FADEL Booth #35 with a major Retail customer.

Coming soon to the Adobe Marketing Cloud Exchange, the FADEL ARC Extension for AEM is an integral part of the ARC Partner Network, which extends the availability, integration, and functionality of FADEL ARC. “FADEL’s ARC solution is a first-of-its-kind product offering that completely streamlines the Asset Rights Clearance process in the cloud. We are excited to team with Adobe to add even more value to their robust Experience Manager content management solution,” said Tarek Fadel (@FadelTarek), Founder and CEO of FADEL. “By combining our solutions we are able to give our joint clients richer functionality that empowers business users to effectively manage their brand by delivering exceptional campaigns and products with the peace of mind that compliance is being met.”

Agencies, internal brand managers, and content distributors can leverage the FADEL ARC Connector for AEM to further shorten the timeline from concept to production for websites and apps, while mitigating compliance risk. The product – which allows users to upload their digital asset details to the cloud, associate assets with even the most complex rights information, and clear assets for use across projects, products and campaigns – also provides the visibility required to maximize on the assets they own the rights to along with key business analytics on company-wide asset usage.


FADEL is a provider of cloud-based Intellectual Property Rights and Royalty Management software for Media, Entertainment, Publishing and High Tech. Built on a robust and adaptable architecture, FADEL IP Management software has been recognized for its end-to-end capabilities across the IP licensing lifecycle — from negotiation to payment. The trusted authority for the tracking and monetization of intellectual property usage, FADEL enables businesses to verify, capture and manage rights and royalties for their IP assets through its portfolio of software and expert services. Founded in 2003, FADEL is headquartered in Rye, New York, and also operates offices in New York City, Los Angeles, London, and Lebanon. For more information, visit www.fadel.com.