Case Study

Situation: A Beauty Powerhouse Operating at Unmatched Scale

A global beauty leader with a diverse portfolio of iconic brands operates at massive scale across regions, channels, and product categories. With a constant flow of new product launches, marketing campaigns, and digital content, the organization relies heavily on visual assets to drive brand recognition and consumer engagement worldwide.

Challenge: A Global Disconnect in Visual Content and Rights Management

The company has more than 30 brands operating in over 150 countries, yet their visual content was unstructured. This created gross inefficiencies, ranging from poor searchability to lengthy rights clearance times to low content reuse. Furthermore, lack of both centralization and end-to-end governance opened the brand up to significant compliance risk.

As the volume of imagery and the complexity of rights management grew, the company recognized the need for a more centralized, efficient approach to managing, governing, and reusing visual content. They needed to ensure compliance and brand consistency across all markets.

Solution: DAM + Digital Rights Management + Content Tracking

The company implemented Brand Vision to give distributed teams, both internal and external, visibility into available assets, accompanied by their agreements and usage rights. Instant rights clearance improves efficiency across teams while protecting the company from content misuse. AI-powered content tracking helps them monitor assets post-production, allowing the company to keep tabs on expiring assets and ensure brand imagery is consistent. And analytics on content performance vis a vis audience and cost help them make more informed decisions on purchases and renewals.

Results: Proactive and Centralized DRM

With Brand Vision,

  • 2.5 million rights-managed assets are accessible to over 30 brands and more than 9,000 users worldwide via one centralized platform.
  • Internal and external teams have access to rights information.
  • Assets are shared globally across teams and external partners.
  • The brand has achieved higher brand equity and improved cost efficiency through asset re-use.
  • Governance is in place, with the ability to withdraw content based on expirations and violations.
  • Potential violations are notified so they can be flagged for takedown.