The Royal Mint: Ensuring Every Agreement is Worth Its Weight in Gold

For more than 1,100 years, The Royal Mint has produced Britain’s coinage. Today, licensing has become an increasingly important part of its growth strategy as the organization expands beyond traditional commemorative coins into collectibles, medallions, and jewelry inspired by some of the world’s most beloved brands. Since securing its first licensing agreement for Peter Rabbit in 2014, The Royal Mint has grown its licensing portfolio to more than 60 active licenses, featuring franchises including Harry Potter, The Lord of the Rings, Disney, and Paddington Bear; music legends such as David Bowie and Iron Maiden; and institutions including the Natural History Museum and Historic Royal Palaces.

“Fandom is an exciting and profitable way to grow the business. Traditional currency coins arein decline, so licensing has become an increasingly important strand for The Royal Mint.”

As the licensing portfolio expanded, so did the complexity of managing contracts, renewals, amendments, minimum guarantees, and royalty obligations. The Royal Mint relied on manual, spreadsheet-based processes to manage contracts and prepare royalty statements. Contract information was spread across multiple Excel files, making it increasingly difficult to maintain a single source of truth as the business grew. Preparing royalty reports required Finance to export sales data, manually calculate royalties in Excel, generate licensor-specific statements, and submit reports individually.

“Our licensing business is expanding, and I was looking for a solution that would make it easier to manage our growing number of contracts and see important milestones like renewal dates and minimum guarantee due dates in one place. Managing all of this with Excel was unwieldy and introduced too many opportunities for things to go wrong.”

The Royal Mint implemented FADEL LicenSee to centralize its licensing agreements andcreate a structured, searchable repository for contract information.

Today, licensing teams can quickly access agreements, renewal dates, and key contractual milestones from a single location, while colleagues across the business have read-only access to the information they need to verify licensing periods and ensure products remain within approved contractual terms. The centralized platform has also established a scalable foundation for future growth, replacing manual spreadsheets with a purpose-built licensing solution that can support an expanding portfolio of brands and products.

The Royal Mint’s expansion into medallions, collectibles, and jewelry opens the door to licensing opportunities beyond the British heritage traditionally associated with legal tender. As its portfolio continues to diversify, the organization expects the number and complexity of licensing agreements to increase. To support this next phase of growth, The Royal Mint looks to implement FADEL LicenSee’srobust Royalty Management capabilities to automate royalty calculations, streamline reporting,and reduce the manual effort currently required to prepare licensor statements.The team is already strengthening audit readiness with a complete deal history that provides aclear audit trail. With Royalty Management, they expect to build on that foundation with morestructured royalty reporting and faster access to supporting documentation.“

The implementation process for Deal Management was very easy. FADEL supplied everything I could possibly need to set it all up and were there to answer any questions I had. The software really helps me on a day-to-day basis. Once we get the royalty and reporting piece implemented, I anticipate a major shift, plus it will really help us respond to audits moreefficiently.”