Global CPG Enterprises
Oversee regional brand licensing and multi-market royalty structures
Challenges Facing Today’s Consumer Goods Brands
To stay competitive, consumer packaged goods (CPG) companies must continually launch new products—along with innovative campaigns to market them—refresh packaging, and manage a growing number of digital assets across regions and platforms, all while maintaining brand consistency across markets, brand outlets, partners, social media, and online marketplaces.
At the same time, global expansion, complex licensing partnerships, and an omnichannel marketplace are transforming how CPG companies must manage brand assets and intellectual property. Brands are licensing their IP across categories, from apparel to consumer merchandise to other CPG brands. This furthers the risk of unauthorized IP use and inconsistent branding.
CPG companies struggle to stay ahead because:
- Fragmented systems make it difficult to manage IP rights across markets
- Many do not have the systems in place to manage licensing activities
- Brands and their creative agencies operate in siloed systems and lack transparency
- Lack of visibility into content rights causes marketing campaign delays and introduces non-compliance risk
- The growing volume of content and number of marketing channels makes it impossible to effectively manage expirations, takedowns, and renewals
- Grey market sales erode margins and compromise brand value
Ensuring compliance, enforcing brand guidelines, and managing licensing across diverse markets is critical to protecting brand equity and expanding revenue opportunities.
How FADEL Supports the Consumer Goods Industry
FADEL Brand Vision, IPM Suite, and Product Approval address key consumer goods industry challenges by replacing fragmented systems and manual processes with powerful automation and AI-driven software. These solutions provide real-time visibility into brand assets and their associated rights, from pre-production to post-distribution, and empower brands to make the most of their IP.
End-to-End Rights Management
- Track IP and licensing rights by region, product category, and distribution channel
- Identify unauthorized use with sales validation
- Maximize licensed asset utilization and brand reach
Royalty Management and Automation
- Automate royalty calculations, accruals, and tiered payments
- Manage complex licensee terms, guarantees, and audit clauses
- Provide real-time financial insights and statements
Brand Compliance and Monitoring
- Manage content from pre-production through post-distribution
- Locate and monitor brand assets across web, social, e-commerce and partner sites
- Inform strategy with comprehensive reporting and analytics
Workflow Automation and Governance
- Digitize approvals for brand usage and creative submissions
- Ensure audit readiness and contract compliance
- Maintain global consistency with configurable rule sets
Why Consumer Goods Leaders Choose FADEL
FADEL helps CPG leaders take control of their brand and positions them to effectively and efficiently handle global expansion with:
- 360° oversight of rights, royalties, and brand compliance
- Ability to scale to manage worldwide markets
- Accelerated royalty cycle time and fewer manual errors
- Increased enforcement of IP and contractual terms
Brand Vision
Enforce compliance across the entire content lifecycle, with business affairs, digital rights management, content compliance, and content tracking all built in.
“It’s a win/win for the brand and agencies. Rights information is visible across the board and all the data is in one place for brands and agencies to collaborate. Plus, we can rest assured that our campaigns are compliant, protecting the Opella brand.”
– Penjo Chhimi, Creative Asset Manager, Consumer Healthcare Division for US Markets, Opella
IPM Suite
Further monetize your IP with all the tools you need to effectively manage licensing.
“FADEL’s licensing solutions handle billions of calculations annually and manage an impressive 28% of consumer products royalties worldwide.”
– Devi Gupta, EVP of Marketing and Alliances at FADEL
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FAQs About Brand and Rights Management Tech
FADEL enforces compliance by validating rights, tracking asset usage, and alerting for non-compliance across partners, markets, and media channels.
Yes, FADEL provides real-time visibility into global licensee activity, usage data, and royalty reporting to ensure accurate performance tracking.
FADEL supports complex royalty models, including tiered rates, minimum guarantees, accruals, and multi-currency, multi-region structures, and has the flexibility to manage fluctuating terms.
Yes, FADEL scales easily to support extensive franchise and private-label networks with configurable workflows and centralized oversight
FADEL’s content tracking can monitor digital print, image, audio, and video files with the ability to identify alterations and short clips.
Brand websites, partner websites, social media platforms, and online marketplaces can all be monitored with Brand Vision.