DAM News Interview with Gregg Guest

Gregg Guest, FADEL’s Vice President of Product Management, Cloud, was recently showcased in the DAM News Interviews series, which features industry leaders sharing their experiences and perspectives in the field of digital asset management. Follow Gregg’s journey from his early days discovering DAM as Director of Special Projects at Marvel Entertainment to defining and influencing the direction of DAM with features that help users better manage assets throughout the content lifecycle at FADEL.

Read the article to learn more about Gregg’s view of DAM as a foundational piece of the greater marketing technology ecosystem and the importance of emphasizing the M in DAM—the management piece that goes beyond storage to help facilitate and streamline the use of assets throughout the content lifecycle.