On a DAM Journey? 5 Essentials You Shouldn’t Overlook

You’ve likely plotted your route to include: Storage, Ingestion, Metadata, Searchability, Access, Transformation, and Download.

But there are five critical requirements that often get overlooked—yet they can make or break your success:

• Digital Rights Management: Safeguard your assets and avoid legal pitfalls
• AI: Leverage the power of AI for metadata, generation, detection, and recognition
• Automation: Seamlessly connect your DAM with contracts, PIM, distribution systems and agencies
• Content Monitoring: Track usage, expiration, music, and AI-generated content
• Analytics: Track and analyze data to optimize asset performance

Overlook these, and roadblocks are inevitable.

Join Sierra Marklevits and Gregg Guest, digital asset and brand compliance experts at FADEL, as they break down why these essentials matter, the risks of ignoring them, and how to ensure a smooth journey to DAM success.

Speakers:

Gregg Guest, VP of Product Management, Cloud, FADEL

Gregg Guest is responsible for driving FADEL’s Rights Cloud product strategies and growing the company’s presence in the digital rights management arena. Gregg is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for film making and screenwriting.

Sierra Marklevits, Associate Product Manager, FADEL

Sierra Marklevits plays a key role in the design and innovation of FADEL’s Brand Vision products, contributing to the company’s ongoing advancements in digital rights management. Sierra’s background in libraries and archives has given her the opportunity to work in diverse settings, and enabled her to develop a strong foundation in information organization. Sierra holds a BA in History with an Anthropology minor and a Master’s in Library and Information Science from Simmons University in Boston.