Seamless Integration of DAM and DRM for Smarter Campaign Use

Brand Vision connector enables OpenText™ Digital Asset Management (DAM) users to access Brand Vision from the OpenText interface to query rights for real-time clearance. The integration streamlines approval and production cycles by enabling OpenText users to identify and approve asset rights in a single workflow.

 

Key Capabilities

RC2_rights

Digital Rights Management

Manage rights directly in the DAM; enrich assets with usage rights and agreements

Screenshot 2025-04-25 at 3.35.09 PM

Rights Visibility

Deliver visibility into asset rights to all DAM users and search for assets with specific territory, channel, and date ranges

Screenshot 2025-04-03 at 11.46.07 AM

Asset Clearance

Clear assets for campaign use based on usage terms & restrictions

Brand Vision Demo

AI-Powered Content Tracking

Track DAM assets post-distribution for expiration, renewals, takedowns

Benefits of Digital Rights Management for OpenText

 

BG 12

Brand Compliance That Goes Beyond DRM

Powered by AIVA, FADEL’s AI for Brand Compliance, Brand Vision extends digital rights management with proactive content monitoring that detects expirations and potential violations after distribution, helping brands protect their content, maintain compliance, and stay on brand.

Are you a current OpenText DAM user?

Book a demo to see how integrating digital rights management and content tracking into OpenText DAM can help you:

  • Optimize Marketing Resources: Make the most of licensed content by reducing redundant work and increasing asset reuse.
  • Launch Campaigns with Confidence: Give teams immediate access to rights information and automate approval workflows to keep projects moving.
  • Maintain Ongoing Compliance: Use AI-powered monitoring to detect license expirations and potential rights issues, helping ensure content stays compliant after it’s published.
working_blog-1024×683-1