10 Minutes With … FADEL on How its AI-Powered Licensing Solutions Transform Rights Management and Royalty Tracking

Devi Gupta, executive vice president, marketing at FADEL, sat down with License Global to share the company’s journey, innovation strategy, and vision for the future of licensing.

Since its founding in 2003, FADEL has grown into a trusted partner for global enterprises, including five of the top 25 global licensors, by transforming how organizations manage rights and royalties.

In the conversation, Gupta highlighted what sets FADEL apart: a unified, end-to-end platform that supports both licensing in and out, built on a rights-first approach to handle complex contract data. This is complemented by ongoing innovation, including AIVA, FADEL’s AI-powered solution that brings together generative, analytical, and predictive capabilities to automate workflows and drive smarter decision-making.

Gupta also emphasized FADEL’s commitment to serving licensees, an often overlooked segment, through purpose-built solutions like LicenSee, which helps organizations move from manual, spreadsheet-based processes to automated, accurate, and transparent royalty management.

The discussion also explored how FADEL is helping companies stay competitive in a fast-moving licensing landscape, using predictive analytics and AI to turn data into actionable insights, streamline product approvals, and accelerate time to market.

As FADEL continues to evolve, its focus remains on modernizing the entire licensing lifecycle, empowering both licensors and licensees with the tools they need to operate more efficiently, reduce risk, and unlock new growth opportunities.

Read the full feature on License Global