Comcast takes you behind the scenes of an Olympic/Paralympic campaign
Date/Time: Tues, March 31, 2026 – 8AM PDT / 11AM EDT / 4PM BST / 5PM CEST
Register: CLICK HERE
What does a day in the life look like when you’re supporting Olympic-scale creative campaigns? Step behind the scenes with FADEL and Comcast Xfinity on Tuesday, March 31, to experience the creative engine that turns bold ideas into global moments.
As an official sponsor of the Milano Cortina 2026 Olympic and Paralympic Winter Games, Comcast Xfinity operates in a fast-moving, high-stakes content environment where brand and production teams must collaborate seamlessly to orchestrate compliant, cross-channel creative campaigns on tight timelines.
Webinar attendees will learn:
- How DAM + DRM protects Comcast’s brand from concept through post-distribution
- How FADEL Brand Vision is embedded into daily creative workflows
- How content tracking proactively identifies violations across owned channels
- How reporting and analtyics deliver insight, confidence, and competitive advantage at scale
- How Comcast’s DAM + DRM solution supports its broader AI content strategy and future-state vision
A link to the recording will be shared post-webinar with all registrants.
Speakers:
Aaron Vince, Senior Analyst, Content Management, Comcast
As a solutions-driven Digital Asset Manager with an emphasis on digital asset management, Aaron specializes in archiving, metadata tagging, and process implementation. Aaron is recognized for driving process improvements, with expertise that spans operations management, strategic planning, team leadership, and stakeholder engagement, including working on multiple Olympic and Paralympic Games. Aaron spearheaded the DAM strategy at Comcast for the Olympic and Paralympic Games Paris 2024, crafting guidelines, optimizing workflows, developing naming conventions, enhancing accessibility and managing quality control and is currently supporting DAM initiatives for the Milano Cortina 2026 Olympic Games.
Marcel-Leif Severino, Senior Analyst Creative Technology, Comcast
Marcel leads product innovation and end-to-end delivery by designing high-value use cases, conducting stakeholder demonstrations, and evaluating emerging technologies to inform product strategy. Marcel turns large language models into business value, currently helping Comcast make AI less artificial and more intelligent. Before diving into the world of GenAI, Marcel built a strong foundation in media production as a Producer, crafting high-impact content for brands like Nike, NBA, WNBA, Gatorade, Infiniti, Campbell’s, and LinkedIn, and specializing in creating immediate turn around creative for broadcast and social platforms (Instagram, Snapchat, TikTok, YouTube, Facebook, Twitter), blending strong visuals, effective story-telling, and performance analytics.
Gregg Guest, VP of Product Management, `Cloud, FADEL
Gregg Guest is an experienced thought leader on the complex topics of media production and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for filmmaking and screenwriting.