Join Us to Learn How You Can Safeguard Your Brand in Our Complex Global Economy.
Where: The Westin Jersey City, Newport, NJ
For more information about the conference, please visit https://nexus-conference.com/bpn/
FADEL is proud to sponsor and speak at the Brand Protection & Anti-Counterfeiting Nexus, an exclusive, invitation-only gathering of senior executives responsible for brand integrity, intellectural property, and consumer trust.
Brand protection teams are facing new challenges as marketing content, advertising, and licensed products move faster and reach more channels than ever before. Ensuring brand consistency and compliance across digital campaigns, creative assets, and global product licensing can quickly become complex and difficult to manage at scale.
Session: Actionable AI Strategies for Brand Protection
Join us on day 1 for our presentation, Actionable AI Strategies for Brand Protection. This session will explore how organizations can apply actionable AI strategies to strengthen brand protection across their marketing and licensing ecosystems. We’ll discuss how AI can help:
- track marketing content across social, e-commerce, and web channels to detect expired assets, violations, and grey-market activity,
- identify media, including video within video, licensed music, and generative AI, and
- automate product approval workflows to ensure licensed products meet brand guidelines before reaching market.
Attendees will gain practical insight into how AI-driven tools can increase visibility, reduce risk, and help brand teams maintain control of how their brands are represented across campaigns, partners, and products.
Panel: Strategic Leadership in Brand Protection: Anticipate, Act, and Advance
Then, attend the second panel on May 4 from 2:05-3:00pm, Strategic Leadership in Brand Protection: Anticipate, Act, and Advance, for a roundtable discussion on how you can proactively manage risk.
Speaker and Panelist:
Gregg Guest, VP of Product Management, Cloud, FADEL
Gregg Guest is responsible for driving FADEL product strategies for brand protection, licensing and AI. Gregg is an experienced thought leader on the complex topics of digital rights management, media production, and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for filmmaking and screenwriting.