Marketing tech helps global brands prevent costly copyright violations with broader coverage, improved content tracking, and music identification
New York, NY – January 28, 2025 – FADEL®, a leader in brand protection and rights management software, has expanded the capabilities of its AI-powered Brand Vision platform with enhanced e-commerce site coverage and improved music tracking for social media and other platforms.
Brand Vision empowers brands to track marketing content—images, videos, music, ads, and product packaging—across websites, social media, and e-commerce platforms. It monitors usage terms, flags expiring assets, and ensures compliance to prevent copyright risks and penalties.
As brands distribute content across hundreds of global e-commerce sites and social media platforms, managing and tracking assets becomes increasingly complex. FADEL continues to expand its coverage to help brands maintain control and compliance. In our latest release, we’ve added support for:
- Expanded E-commerce Site Coverage: New support for Flaconi (Germany), NYKAA (India), and TheHut.com (Europe), alongside major retailers like Sephora, Walmart, Target, Macy’s, Boots, and Amazon.
- Enhanced Music Detection: Automated music detection for published videos, identifying song title, artist, label, and timestamps to avoid copyright issues. This feature identifies embedded commercial music across sites and social media video posts.
Recent analysis shows that 30% of TikTok posts contain commercial music, with 19% using major label catalogs—a growing risk for brands. This increases the risk of copyright violations, as lawsuits from top record labels—Universal Music Group, Sony Music Entertainment, and Warner Music Group—are rising. These labels are leveraging AI to detect unauthorized use.
With these latest advancements, Brand Vision expands its reach and continues to help global brands protect their assets and maintain compliance in an ever-evolving digital landscape.
About FADEL
FADEL®, innovator of brand compliance, rights management, and royalty billing software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech, and advertising. By automating talent and content rights management across videos, photos, ads, music, products, and brands, and streamlining the processing of licensing royalties, FADEL’s cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies. Founded in 2003, FADEL is headquartered in New York City, and also operates offices in Los Angeles, London, Paris, and Lebanon. For more information, visit fadel.com.