Hosted by Henry Stewart Events
Join FADEL at DAM NY at Booth 35, including the AI-Tech Play Off 2025: The Battle for the Tech Trophy
Date/Time: October 14th – 15th, 2025
Where: New York Hilton Midtown
Booth #: 35
Register Now: CLICK HERE and save $100 with discount code FADEL100
FADEL is excited to sponsor and present at the DAM New York 2025 event, including the new AI-Tech Play Off 2025: The Battle for the Tech Trophy– a high-energy, one-of-a-kind session designed to showcase the future of AI-driven solutions in Digital Asset Management, hosted in the New York Hilton Midtown in New York City! Visit FADEL to learn more about brand protection, DRM, and content tracking.
Sessions
Real-World Insights from McCann & FADEL: How Brands Enforce Rights Inside Their DAMs
Day 1: Oct 14 at 12:40 pm
Content that is compliant, consistent, and on brand is essential to building a trustworthy, authentic brand—making visibility into rights across every asset a necessity. This session highlights real-world use cases showing how leading brands, such as L’Oreal and Coca-Cola, have seamlessly extended Digital Rights Management (DRM) into their existing DAMs, ensuring content is cleared, compliant, and ready for use.
FADEL’s Gregg Guest—bringing the perspective of the “rights people”—and McCann’s Alana Fitzgerald—bringing the expertise of a leading global marketing agency share practical insights on:
· the business benefits of rights-aware DAMs
· how to easily extend your DAM with DRM
· best practices for collaborating with agencies like McCann
· workflows that keep campaigns on track and content compliant
Attendees will leave with actionable strategies for protecting brand investments while enabling content continuity at scale.
The Neverending Quest to Keep DAM Relevant – Today, Tomorrow, and the Day After
Day 1: Oct 14 at 4:35 pm
DAM is often seen as a kind of library function that receives assets, metadata, and other information, organizes it all into a well-defined order, looks after it so we can use it again, and gives us the visibility to search, discover and request that material when we need it.
These are certainly foundational requirements of a DAM operation, but, these days, the expectations of our users, and of the organizations around us, can be quite a bit more demanding. The role of the DAM discipline is not just to “look after” what it is given, but to be aligned actively with the business and the users.
Examples of what is required:
- Intentional curation of the assets and the metadata.
- Pro-active evolution of the metadata.
- Regular adaptation of asset and information structures to the needs of the users.
- Adoption of capability and technology to meet users “where they are,” rather than expecting them to come to us.
All with a mindset of anticipating our users, organization, and business, rather than reacting to them.
Best practices in meeting the challenges:
This panel brings together a group of DAM leaders who have successfully met the challenges. They share their experiences and their tips for how you, as a DAM practitioner, can, in your own organization, stay comfortably ahead of your users and their expanding needs.
AI-Tech Play Off 2025: The Battle for the Tech Trophy
Day 2: Oct 15 at 9:30 am
This exciting competition will feature four leading-edge AI vendors who will compete in demonstrating how their technology is revolutionizing content and asset management. The session will provide live demos highlighting how AI can transform workflows, automate metadata, enhance search capabilities, streamline rights management and optimize asset distribution.
Attendees will have the opportunity to vote for the AI solution they believe will have the most significant impact on their DAM strategy.
Ensure your content is consistent, compliant, and on brand! FADEL delivers a powerful brand compliance and monitoring solution that protects and maximizes the use of your brand assets – combining content services with digital rights management, rights management software, brand protection software, media asset management software, and content tracking.