FADEL > Resources > Events > Webinar > June 24 Webinar: AI in Action – Predicting Trends, Modeling Growth, and Ensuring Brand Consistency

June 24 Webinar: AI in Action – Predicting Trends, Modeling Growth, and Ensuring Brand Consistency

June 24 Webinar: AI in Action – Predicting Trends, Modeling Growth, and Ensuring Brand Consistency

Join us to explore how AI is modernizing brand licensing.

Hosted By: License Global

Date/Time: Wednesday, June 24, 2026 – 9AM PDT / 11AM EDT

Shifts in consumer behavior are leading the licensing industry to adopt direct-to-consumer models and deliver personalized experiences. Are you positioned to respond to these demands?

Register: CLICK HERE

In this webinar, FADEL will explore how AI is transforming the licensing landscape with practical, real-world applications that address today’s most pressing challenges and opportunities.

Key topics include:

  • AI-Powered Licensing Intelligence: Leveraging intelligent contract and performance analytics to identify risks, uncover growth opportunities, and streamline compliance in an increasingly complex licensing ecosystem.
  • AI-Powered Predictive Modeling: Using advanced data-driven forecasting to anticipate market trends, optimize product launches, and mitigate risks in a volatile retail environment.
  • AI-Enabled Brand Consistency: Ensuring brand integrity through smarter approval workflows, proactive brand protection, and automated monitoring across digital and physical channels.

This session will provide actionable insights into how licensors and licensees can use AI to:

  • Navigate the challenges of shorter retail cycles and global supply chain disruptions.
  • Accelerate time to market while maintaining brand consistency.
  • Scale their licensing programs with confidence by embracing automation and transparency.

Speakers:

Gregg Guest, Brand Protection Solutions Expert

Gregg Guest is responsible for driving FADEL product strategies for brand protection, licensing and AI. Gregg is an experienced thought leader on the complex topics of digital rights management, media production, and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for filmmaking and screenwriting.

Johnny Abi Habib, Licensing Solutions Expert

Johnny Abi Habib leads a cross-functional team responsible for driving product strategy, optimizing customer engagement, and delivering business solutions that align with corporate goals. With over 16 years at FADEL, Johnny has played a pivotal role in shaping the company’s product landscape, overseeing roadmaps, streamlining sales processes, and ensuring quality and client success. Johnny has extensive experience in enterprise solution design, consulting, and product development. Prior to his current role, he served as Senior Director of Technology and Applications, where he directed engineering, consulting services, and product management, advising executives on strategic decisions and emerging technologies. He also held leadership roles as Director of Product Management, Enterprise Platform, and Director of Strategic Projects, where he was instrumental in building and evolving FADEL’s IPM Suite.