Hosted by Henry Stewart Events
Join FADEL at DAM NY at Booth 35 for AI-Powered Brand Protection & Content Compliance
Date/Time: October 1st – 2nd, 2026
Where: New York Hilton Midtown
Booth #: 35
Register Now: CLICK HERE and save $100 with discount code FADEL100
FADEL is excited to sponsor and present at DAM New York 2026, hosted at the New York Hilton Midtown in New York City! Visit FADEL’s booth to learn more about brand protection, DRM, and content tracking.
Sessions
Day 1: 12:30 PM – To Catch a Thief: AI Strategies for Using Your DAM to Combat Counterfeiting, Infringement & Grey Market Sales
Digital asset management has traditionally focused on organizing, governing, and distributing approved content. But what happens after those assets leave your DAM?
As counterfeit goods, unauthorized sellers, and intellectual property infringement continue to expand across e-commerce marketplaces, social media, and digital channels, organizations are discovering that their DAM can play a much larger role in brand protection.
This session explores how AI-powered image recognition, reverse image search, and automated monitoring can extend the value of your DAM beyond asset management to help identify unauthorized product listings, detect misuse of brand assets, uncover grey market activity, prioritize enforcement efforts, and automate takedown letters. Attendees will learn practical strategies for connecting approved digital assets with ongoing monitoring workflows, enabling faster detection of potential violations while reducing the manual effort required to protect global brands.
Whether you’re responsible for digital assets, brand governance, intellectual property, or ecommerce, you’ll leave with actionable ideas for transforming your DAM into a proactive component of your brand protection strategy.
Gregg Guest, Brand Protection Solutions Expert
Gregg Guest is responsible for driving FADEL product strategies for brand protection, licensing and AI. Gregg is an experienced thought leader on the complex topics of digital rights management, media production, and content licensing, having previously worked with Marvel Entertainment, one of the leaders in character licensing and merchandising as well as HSI Productions, an award-winning commercial production company. Gregg also brings over twenty years of experience in marketing and technology to the role, including jobs as Communications Manager at renowned media/IP law firm Debevoise & Plimpton, and as Director of Software at Braveline Technology. Gregg received a Fine Arts degree from New York University in Film & Television, and has won numerous awards for filmmaking and screenwriting.
Day 1: 4:35 PM – How Best to Scale Your DAM Integration Ecosystem – Making it Connected and Intelligent
Fact:
DAM is increasingly expected to connect across PIM, CMS, workflow, MarTech, rights, analytics, and AI tools.
Different opinions:
The interesting debate is not just what integrations do you have but how organizations scale an ecosystem without creating another layer of complexity.
Covering:
How to maximize DAM value, through:
- Automation.
- AI-driven metadata.
- System integration into broader digital ecosystems.
Speakers include Gregg Guest (FADEL), Rachel Dickert (Seattle Kraken), Rob Daynes (Cloudinary), and Jennifer Pflaumer (Paroo, LLC) as the facilitator.
Ensure your content is consistent, compliant, and on brand! FADEL delivers a powerful brand compliance and monitoring solution that protects and maximizes the use of your brand assets – combining content services with digital rights management, rights management software, brand protection software, media asset management software, and content tracking.