Toy Manufacturers & Brand Owners
Govern licensing programs for character toys, collectibles, and seasonal launches
Challenges in the Toys and Games Industry
The Toys and Games sector is fast-moving and IP-driven. From blockbuster franchises and character licensing to digital extensions and global merchandising, companies must navigate intense competition, seasonal surges, and regulatory oversight.
At the heart of this industry lies the complex web of intellectual property rights and licensing agreements that fuel innovation and brand value. Managing these partnerships requires not only creative vision but also meticulous oversight to ensure every product, from packaging to promotion, meets contractual terms, royalty obligations, and brand compliance standards. As licensing portfolios expand and new markets emerge, maintaining transparency and control becomes increasingly difficult.
Toys and games companies struggle to stay ahead because of:
- Lack of systems in place to manage complex licensing activities
- Delays in royalty payments due to increasingly complex licensing models and royalty payment terms
- High-cost licensing fees, especially among tariff uncertainty
- Difficulty forecasting due to demand volatility
- Counterfeiting, piracy, and grey markets that erode sales and profitability
- Difficulty managing compliance with safety standards, age restrictions, and brand guidelines
Without the right tools and governance processes, even the strongest brands risk losing control over their IP and partner relationships. Streamlined rights management, automated compliance tracking, and transparent royalty accounting are essential for protecting brand integrity, sustaining profitability, and building trust.
How FADEL Supports the Toys and Games Industry
FADEL Brand Vision and IPM Suite address key toys and games industry challenges by replacing fragmented systems and manual processes with centralized deal and rights management, automated royalty calculations, audit-ready reporting, ERP-integrated financial tools and marketing content compliance. These solutions provide real-time visibility into deals and performance, empowering brands to focus on innovation and monetization rather than administrative tasks.
Centralized Deal Management
- Manage contracts, terms, and renewals for character, franchise, music, and product rights by category, territory, and channel
- Enforce product submissions against agreed-upon properties, factory guidelines, and approved brand assets
- Check royalties against contract terms
Automated Royalty & Revenue Management
- Automate calculations for tiered royalties, guarantees, and multi-party splits
- Handle complex agreements across retail, e-commerce, and digital game marketplaces
- Deliver real-time financial reports to partners, licensors, and stakeholders
Brand Compliance & Monitoring
- Centralize product artwork, packaging approvals, and product submissions
- Enforce adherence to brand guidelines for product approvals
- Digital rights compliance across the marketing content workflow, from pre-production to post-distribution
Workflow Automation and Governance
- Digitize approvals for toy designs, packaging, and promotional content
- Maintain audit-ready records for safety, compliance, and partner agreements
- Standardize marketing workflows for global launches and seasonal campaigns
Why Toys and Games Leaders Choose FADEL
FADEL helps innovators in the toys and games industry take control of their IP and positions them to effectively and efficiently handle global expansion with:
- 360° visibility into rights, royalties, and licensee compliance
- Faster royalty cycles, fewer manual errors, and complete audit trails
- Protection against counterfeit products and unauthorized usage on the grey market
- Scalable platform to manage hundreds of license agreements and thousands of SKUs
- Digital rights management for your marketing content
IPM Suite
Further monetize their IP by providing all the tools necessary for licensing management.
“Strong partnerships with our licensors are a strategic part of our business. We invested in FADEL’s technology to automate and streamline our license tracking. This gives our licensor partners confidence in our reporting and forecasting and frees up so much of our time to get back to creating and selling our products.”
– Jude Albright, CFO and Director of Licensing, Ata-Boy, Inc.
LicenSee
Handle royalty calculations automatically while producing tailored licensor reports and preserving full audit documentation.
Brand Vision
Enforces compliance across the entire content lifecycle, from pre-production to post-distribution. AI-powered searching and content tracking for images, videos, and music ensure sales and promotional campaigns remain compliant and on-brand.
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FAQs About Rights and Royalties in Toys and Games
Brand Vision content tracking capabilities can identify where IP is appearing on digital channels. This can make it easier to verify whether licensees and SKUs are authorized.
Yes, FADEL supports complex royalty structures for both physical merchandise and digital content, automating calculations, statements, and compliance across all licensing types.
FADEL provides global oversight through contract management and product-approval workflows, ensuring licensees, territories, and marketing assets all meet brand and regulatory standards.
Yes, FADEL’s cloud-based architecture and automation tools are designed to scale effortlessly during seasonal peaks, supporting high-volume licensing, royalty obligations, and compliance worldwide.
FADEL’s software supports both inbound and outbound licensing, plus it provides shared, role-based portals that let licensors and licensees manage contract negotiations, approvals, and royalty reporting in real time.
Yes, FADEL integrates with major ERP, PLM, and financial systems to sync contracts, product data, and royalties, ensuring a seamless flow of information across business functions and reducing manual data entry.