Journal of Digital Media Management Volume 13 Number 1, ‘Beyond distribution: The critical role of content tracking’.
FADEL is proud to announce that our paper, “Beyond Distribution: The Critical Role of Content Tracking,” authored by Gregg Guest, VP of Product Management Cloud Solutions, has been featured in the Journal of Digital Media Management (Vol. 13, No. 1). The paper explores how effective content tracking extends the lifecycle of digital assets beyond mere distribution, ensuring brand integrity and regulatory compliance. It delves into the complexities of managing usage rights and expiration dates across multiple platforms and regions, emphasizing the use of cutting-edge technologies like AI-powered visual matching and rights management systems. Through real-world examples, the paper highlights how automated tracking can mitigate legal risks, boost operational efficiency, and maintain brand consistency. As digital content continues to proliferate, this research underscores the necessity of a robust content tracking system integrated within a Digital Asset Management (DAM) strategy for maximizing content performance and safeguarding business success.
Download the full whitepaper now to discover practical strategies for using content tracking to enhance brand protection, streamline governance, and gain deeper visibility into your content’s lifecycle.
