Delivering a “Rights-Approved” Healthy Message

30 Mar

Big Giants in the food industry, such as Kraft Heinz Co., Campbell Soup Co., J.M. Smucker Co., and Nestle, are under pressure in the US to react to a consumer shift towards buying healthier meals and snacks. Strategies including further investment into marketing and advertising.

The Rising Need for Rights Management for Advertisers

22 Feb

FADEL and Merck recently presented at the ANA Production Management Committee Meeting on the importance of talent and content rights management in the Advertising space and stressed on the rising needs of Rights Management for Advertisers. In this article we share some of their insights.

A Roundtable Discussion: Governance Strategies for Assets & Usage Rights

29 Nov

At DAM LA, I had the pleasure of facilitating a roundtable discussion with attendees at varying stages of their digital asset management practice and process implementations.

Tools to Support the Rise of In-House Agencies

2 Oct

The shift, from outside-agency to in-house agency, has accelerated its pace over the past years. By saving cost, adding transparency, and providing brands direct data, a dedicated rights management platform is directly in-line with the main reasons brand’s shift advertising and marketing in-house.

Chipotle’s $2.2 billion lawsuit: 5 ways you can avoid the risk of asset rights litigation

9 Jun

In January 2017, a California woman filed a lawsuit against Chipotle Mexican Grill, its founder and CEO Steve Ells, and photographer Steve Adams in the amount of $2,237,633,000 for unauthorized use of her image in their advertising. This article details five ways to avoid risk.

6 Ways Advertisers Are Spilling Money with Manual Rights Management

18 May

As rights usage terms become more and more complex and the volume of licensed content grows, maintaining manual processes is becoming increasingly expensive for organizations. These 6 factors are costing advertisers money—unnecessarily.

ROI Study: How Rights & Royalty Management Increases a Licensee’s Bottom Line

10 Apr

Licensing, Legal, Finance and Accounting teams are painfully aware of the time and effort it takes to manage license agreements and royalties using traditional, manual processes. This study outlines common challenges faced by a licensee, and opportunities to cut costs by 50% or more.

Rights Management & Digital Asset Management

3 Apr

What happens when Rights Management & DAM join forces? This summer, the FADEL Rights Cloud Connector for Extensis Portfolio will align DAM with Rights Management, allowing marketing teams and agencies to deliver rapid-fire campaigns and shielding them from the risk of using unapproved assets.

11 Avoidable Expenses Most Licensees Are Paying

23 Mar

Licensees pay substantial royalties for the rights to use licensed IP with the intention that these properties generate revenue and turn a profit. Yet for many licensees, these 11 avoidable expenses are eroding the return on their investments.

4 Reasons Why Rights Management is a Must for Advertisers

10 Feb

As an advertiser, you are a steward of your brand. That entails a lot of things—promoting a positive brand image, not compromising brand equity—and definitely not putting a brand at risk for a lawsuit. Here are 4 reasons why rights management is a must.