Devi Gupta
- Devi is responsible for developing and executing a marketing and communications strategy to support FADEL’s business growth and enhance its brand awareness. She manages all marketing functions including market positioning, branding, communications, demand generation and strategic alliances. Devi brings over 20 years in the technology industry having run the marketing departments at software firms Prolifics, Capital Banking Solutions and Cedrus, as well as playing a strategic role on their executive teams to help drive company direction. While at Prolifics, a systems integrator specializing in IBM technology solutions, Devi played a major role in growing that relationship to become one of the largest and award-winning IBM business partners. At Capital Banking Solutions, Devi was responsible for global marketing, particularly in emerging markets across Africa, the Middle East and Latin America. Devi also held Product Management, Product Marketing and Sales Engineering roles and was a programmer and relational database specialist at the Philadelphia Electric Company. She has a Bachelor of Science degree in Computer Science from Cornell University.
The Ultimate Guide to Efficient Content Aggregation for Publishers
Master the art of content aggregation with our ultimate guide for publishers. Discover how content aggregation tools and streamlined content lifecycle management simplify sourcing, organization, and storage, helping you deliver timely and engaging content. Explore PictureDesk™ by FADEL and its role in …
AI for Marketers: How to Use AI Across the Content Lifecycle
Discover AI digital asset management tools across the four stages of the content lifecycle: pre-production, production, distribution, and post-distribution. …
Avoid These 8 Common Mistakes with Digital Rights Management
As digital marketing channels have expanded, companies are confronted with libraries of hundreds, thousands—and even hundreds of thousands—of digital assets. With this growing content volume along with asset complexity and various formats, there is a critical piece that is often missing from …
Why Leading Brands Choose FADEL for Brand Compliance and Licensing Management – CompanyGlance
In a recent feature by CompanyGlance, FADEL’s EVP of Marketing & Alliances, Devi Gupta, reveals how FADEL’s advanced AI tools and licensing expertise are helping over 300 top brands protect assets, streamline compliance, and drive growth. Explore how FADEL is shaping the …
Best Practices for a Winning Brand-Agency Relationship
Brand-agency collaboration is essential for creating campaigns that are consistent, compliant, and on-brand. Whether working with internal or external agencies, brands are ultimately responsible for the content used in marketing campaigns. This blog outlines the 4 Cs of collaboration—communication, capturing asset rights, …
Brands Beware: 4 Music Licensing Pitfalls
Navigating music licensing for brand marketing campaigns can be tricky and potentially costly. With the rise of AI-generated music, user-generated content, and influencer promotions, brands must be vigilant to avoid copyright infringement. This blog highlights four key music licensing pitfalls and offers …
Navigating Music Licensing for Videos
Navigating music licensing for videos can be a complex and costly endeavor for brands. With the rise of user-generated content and the increasing use of licensed music in promotional materials, understanding how to legally incorporate music into your videos is crucial. This …
Guide To Digital Rights Management (DRM): A 10-Step Checklist
A solid digital rights management process is important because unauthorized use or usage outside of contract terms can put brands at risk. Follow this 10-step checklist to implement DRM in your organization. …
5 Fashion and Beauty Brand Collaborations Redefining Licensing Partnerships
Beauty brand collaborations with pop culture icons are an effective play to help brands stand out, drive relevance, and gain a competitive edge. Here are five innovative licensing partnership examples that are reshaping the beauty landscape, creating win-win (and even win-win-win) deals …
Key Strategies for Licensees Facing Audits
Stay compliant and protect your business. Navigate audits efficiently to avoid disruptions and maintain strategic relationships. Don't risk penalties or contract termination. Act now. …
